14/01/2020
Marketing and Operations Manager
Location: Plettenberg Bay, Garden Route
Salary: R20k per month
Requirements:
3+ years Marketing/PR/Operations Management experience
Own car and driver’s licence
Relevant Tertiary Qualification advantageous
Duties:
Coordinate and implement marketing strategy
Liaise with advertising sales and bookings.
Update & create content within the voice and aesthetics of brand guidelines.
Basic photography & copy, database capture and newsletters
Website updating alongside Cape Town team.
Bespoke tour groups and visitor’s liaison
Target self-drive and bus tours
Brochure management and relations within the tourism sector
Bring new ideas to the table to stay ahead of the curve and grow our customer base and spend.
Connect to bloggers, influencers etc.
Report back to shareholders in an easy to understand weekly/monthly report.
Work with tourism and get involved with local events and sponsorship
PR duties
Visitor experience
Be responsible for the overall visitor experience
Work alongside the founders vision and build on this
Includes the experience of, but not limited to the grounds, gardens, signage, building appearances, seek out opportunities for improvement and communicate with the maintenance team.
Communicate with tenants (ie: promotions, services and collaborations)
Facilitate on tenant mix, negotiations and opportunities
Any daily happenings, alerts via WhatsApp group or newsletters.
Build on existing infrastructure
Work alongside admin and accounts team
Market facilitation
Propose, strategise and organise events on the grounds
Understanding the demographics, while growing the target market
Clear parameters on increasing revenue and foot traffic
Other
Community development initiatives
Staff upliftment and motivation
Facilitate budget
Promote the venue as a must see experience and activity in South Africa
Target international self drive tourists and tours
Educate the public and staff on the importance of the experience
Connect the experience with core values
Advertise the venue as a destination to local businesses and tourism
Connect the venue and retail store to see increased revenue growth
Tour opportunities
Educational opportunities to local and national schools
email your Cv to [email protected]