Alure LLC

A unique solution to eliminate Japanese Beetles that is organic, safe, and sustainable.

09/10/2026

New chapter for Alure Inc!

This summer, our team got our first dedicated office space in Shakopee, MN. A real home base for investor calls, inventory, and building out what comes next.

We are starting to work with golf courses to help manage Japanese Beetle damage organically. Grubs tearing up fairways and greens is a bigger problem than most people realize, and we are excited to bring a cleaner solution to that world.

Shoutout to Armaan V. for the pictures and the Scott County CDA

08/27/2026

We’re throwing a happy hour at one of our vineyard sites!

All summer, the Alure team has been out at St. Croix deploying our Japanese Beetle traps row by row. Now we’re opening those same rows to you. Walk the vineyard with us, see the traps in action, and our team at work. You will also get to hear origin stories from the owners of St. Croix Vineyards and Aamodt’s Apple Farm about what it actually takes to be a trailblazer in the Minnesota w**e industry and how they have recently used AI to manage and forecast their inventory.

If you build, invest, or believe the best ideas come from real problems and real places, please join us for w**e in the vines. You might catch a hot air balloon taking off, a few people dancing their hearts out, and Aditya trying to impress you with his Saxophone.

In collaboration with Origin House and the spirit of Twin Cities Startup Week Twin Cities Startup Week (TCSW)

📅 Thursday, September 10th, 2026
📍 St. Croix Vineyards, Stillwater, MN
🎟️ Tickets here [https://luma.com/znfx1wwe]

08/14/2026

Not just 5 minutes have gone by…

Within minutes of placing our experimental device, invasive Japanese Beetles begin swarming off of nearby vines and many have already died!

We show the aftermath after a week in the next reel.

08/13/2026

Within 5 minutes…

After placing one of our research devices, Japanese Beetles started swarming it. The device acts like an electric fence, eliminating beetles and leaving less on the vines.

In the next reel, we’ll share the results after a week. And subsequent posts will be tailored towards the story of how all of this started, from a recurring summer problem to a Japanese Beetle fighting company.

08/06/2026

Tackling invasive Japanese Beetles is a war!

And in any war, strategy matters. The way traps are strategically placed matters makes a big difference in reducing beetle defoliation!

In this reel, drone footage helps paint a clearer picture of a war formation we’ve tested in the past, as the team inspects a set of our custom traps in a vineyard that will soon hit the market!

07/28/2026

Japanese Beetles swarm James in the vineyard!

Japanese Beetles are an extremely invasive pest in the United States, causing damage to over 300 species of plants and counting.

One of their favorites is the grapevines. Our team stopped by one of our sites to eliminate them using an experimental device we’ve developed which baits and kills them simply by the beetle walking on the surface.

07/25/2026

So, what are invasive Japanese Beetles?

Let’s clear things up about this invasive pest, and what our team has devised in our testing to alleviate this problem!

Note: if this seems familiar, it was our Minnesota Cup pitch from 2024! So still quite new to pitching at the time.

Interested? See alurellc.com for more

07/21/2026

Hate Japanese beetles? Our trap takes them down within minutes!

In this harrowing demo, we show how quickly and efficiently Japanese beetles get eliminated after being drawn into the device. All passive, and no more escaping beetles or emptying traps!

Want one of these for your own or just curious to learn more? Please check out alurellc.com and join the waitlist!

07/18/2026

Calm Saturday afternoon harvesting Japanese Beetles

Japanese beetles are out in full swing this year. If you see something, say something!

Our team has been working on safer, cleaner solutions to getting rid of this pest without the toxic chemicals. Peace of mind incoming…

Check out alurellc.com to learn more.

07/14/2026

Pests bothering you this summer? Here’s how the Alure pest trap works.

In just 30 minutes you can see the effects of the device on the click beetles on the left.

Want to know when these are ready to get your hands on? Visit alurellc.com to sign up for our waitlist.

Address

Washington Avenue
Minneapolis, MN
55455

Website

http://alurellc.com/

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