04/06/2026
🎙️ Three shows, one signal.
In 2026, launched a podcast studio from scratch, with three shows going live at once under a single umbrella channel. The brief was layered: each show needed its own personality and audience feel, while still belonging clearly to the Soaak family.
We designed the identity system that holds it all together, starting with the covers. Three colour worlds, three typographic voices, one quiet visual lineage running through them. A main channel cover that ties the studio together, and individual show covers tuned to each programme's frequency — each one reflecting its content. Dynamic motion for The Frequency Effect. Data-driven aesthetics for The Science of Sound. Soft and editorial for Sound Living with Madi.
Swipe through to meet the shows.
🔗 Link in bio for the full case study