05/11/2026
Every month, we'll be celebrating the everyday essentials that simply get the job done. No fuss, nothing flashy, just reliable, humble hardworking heroes.
First up, the humble gumboot.
So who is this guy, the face of our humble hero campaign?
Meet Anthony, a real-life apprentice on the Discount Drainage crew. No AI here! 😉 When he's not on the tools, you'll find him playing sport, working on his beloved truck or enjoying a good feed. He's even made an appearance as a playable character in FIFA after making his professional football debut at the 2013 FIFA World Cup. Not your average drainage apprentice!
But there's more to this campaign launch than just celebrating the humble gumboot. We're getting behind Gumboot Friday and we're keeping our gumboots on for the whole of November.
Every job booked during November will help increase our donation to the I Am Hope Gumboot Friday appeal, supporting free counselling for young Kiwis.
Discount Drainage – Built for builders, developers and homeowners across Canterbury.