Company Profile
of
MAXIMISED TRADING 118 CC
t/a Dura-Flex Dams & Linings
Business Address:
5 Andries Maree Street
LICHTENBURG
2740
Telephone No.: 018 011 1119 / 082 252 5694
082 579 1082
Email: [email protected]
[email protected]
Website: www.duraflexdams.co.za
BACKGROUND
1.1 Company History
The founder of Dura-Flex Dams & Linings, Mr. Swanepoel
has 36 years farming and mining experience, with 23 years of these, involved with, and developing and using this type of dams with dam linings. He was striving for leak free water storage facilities, and found that the durable and flexible PVC tarpaulin type were the best suitable for strength and longevity . Because of the harsh African conditions, the product should last long enough in these conditions. As an end-user of this products, and wanting to improve on some of the products he could source, Mr. Swanepoel opened his own factory in 2007.
1.2 What we do
Dura-Flex is doing business in various water storage type solutions. We supply the farming sector, the industrial sector and the food and Mining industry.
2. STRATEGY & VISION
2.1 Vision Statement
We, at Dura-Flex Dams & Linings strive for development and improvement. One example is our newest innovation, which is a double layer of PVC-lining over the edges of the dams’ walls, for better and even longer protection against the suns’ exposure and other elements. Our dams’ constructions were also overlooked and tested by structural engineers.
2.2 Mission Statement
We strive to provide a good quality product with even better after sales service. Our 10 year guarantee should be our strongest asset because if we won a client, it should be a client for life.
2.3 Growth strategy and goals & objectives
We are one of the leading companies in this sector, and want to stay on top. This can only be achieved with excellent marketing, the best and affordable dam, research, knowledge, testing and development.
3. PRODUCTS & SERVICES
3.1 Services
Turn-key Manufacturing and Installation/supply/delivery of;
• Water storage
• Grain storage
• Liquid fertilizer storage
• Earth dam linings
• Irrigation sector
• Farming
3.2 Business competitiveness
We are one of the leaders in the industry, and by exhibiting at the yearly NAMPO show, we get the best exposure. Advertising is very professional. We have an active website, marketing are on the top level, and our experience and knowledge sells our products.We strive to train and be involved in community Projects to supply suffient clean drinking water to all communities.
4. MANAGEMENT & OWNERSHIP
4.1 Directors
J.G. Swanepoel
J.H. Swanepoel
4.2 Finance Managers
A van Wyk
4.3 Office and administrative personnel
Secretary, Buyer, Mechanic, Cleaner
4.4 Installation teams
• 8 Personnel on Installations in 4 teams
• 6 Machine operators
• 3 Steelworkers
• 3 Welders
4.5 Marketing team
• 6 Persons works as marketing personnel and is employed on a commission basis.
5. PORTFOLIO
1) Client D van Zyl, Botswana, over 80 complete and different type of dams.
2) Clients all over the SADC countries.
3) 60% of all Damsd on “Mega Boere on DSTV” are Dura-Flex clients.
4) The latest company, Redlex Farming from Ellisras, usues 2 x 1,040,040 liter dams that are also inter-connected, since 2016. Manager Marco Lucas, 073 522 5222.
5) Murray&Roberts are all over the country, our client we constructed a 1,000 000 L Dam
6) Liviero, also at Gamsberg mine, Aggeneys, is country wide also our client.
7) Hallcore Drilling uses our dams at Gamsberg, Aggeneys.
