10/29/2026
THIS is what it means to be part of something much bigger than yourself. Nicole is an amazing person and truly has the biggest heart. ๐ฉต
I started making my own cleaning products in 2023, and since then, Iโve reached HALF A MILLION DOLLARS IN SALES. That is something Iโm incredibly proud of, but I want to share something with you that means even more to me.
My goal has never been to make millions of dollars. My goal is to build a life where I can support myself, have a safe place to live, and feel financially secure. And if my business grows beyond that, I want to use that success to help other people.
Thatโs what this journey has always been about. When I got clean in 2015 I lived in a homeless shelter and I built everything that I have now from scratch. I took the bus to service my first cleaning clients dragging my vacuum and a bucket behind me, so believe me I know the struggle! ๏ฟผ
When Cassell Cleaners does well, I have more opportunities to give back. I can help new cleaning business owners by giving them supplies to get started. I can do weekly giveaways for my followers. I can send cleaning products every month to support free cleanings for people across the country. I can contribute to GoFundMe campaigns, support fundraisers, and find other ways to help people in need.
When you support my business, youโre helping me do more than sell cleaning products. Youโre helping me make a difference in peopleโs lives.
This year, Iโve faced some very hard times. Iโve even had to sell my car to pay my rent. Being a small business owner isnโt always easy, and there are times when you have to make hard choices just to keep going. I know there will be ups and downs, but Iโm still here, still working, and still believing in what Iโm building.
To everyone who has supported me, purchased my products, shared my posts, left a comment, or simply encouraged me along the way, THANK YOU. I truly appreciate every single person who has stood by my side. Your support means more than you know.
I also want people to understand something important about my cleaning products.
Cassell Cleaners was never meant to be just another product that people see on social media. My mission is to help change the way people think about cleaning.
We donโt need 20 different products to clean our homes. We donโt need to keep buying bottle after bottle of different cleaners for everyday cleaning. We can simplify our routines, save money, and reduce waste by using concentrated products that can make several gallons of cleaning solution.
Less is more.
Fewer products can mean less packaging, less waste, and fewer unnecessary chemicals going down our drains and into the environment. I believe we can make better choices for our homes, our wallets, and our planet without giving up the cleaning power we need.
Thatโs why I started creating my own products. I wanted to make effective cleaning products with ingredients I could feel good about using. I wanted products that could get the job done without relying on harsh, unnecessary ingredients.
My products have been tested by professional cleaners across the country, including myself. Iโve listened to feedback from cleaners, customers, and people in our online community. Iโve continued learning, improving, and working toward my goal of making products that people can trust to get the job done.
Social media is a big part of my business, but my products are about much more than likes, views, and trends. I believe in what Iโve created, and I have faith in my ability to keep building something meaningful.
There is room for everyone to succeed. There is room for different businesses, different products, and different people to grow. I donโt believe we have to tear each other down to get ahead. Iโd rather see more people succeed, more small businesses grow, and more people helping one another.
At the end of the day, Iโm just one person trying to build a better life, grow a business I believe in, and help others along the way.
Iโm proud of how far Iโve come, even when the road has been difficult. Iโm proud of what Iโm building, and Iโm not giving up on my mission, despite what a small group of people say about me on social media. I have made it through so much worse, so it's really funny that people have opinions about my life who have never met me. ๏ฟผ
Btw- Thank you for being part of this journey. Every purchase, share, comment, and kind word helps me keep going. And every time you support Cassell Cleaners, you help me continue doing what matters most to me: making a living while making a difference.
Thatโs why I do this. โค๏ธ
