08/21/2023
What’s the big deal about listing accuracy!? The answer is easy, yet far-reaching. Accuracy cultivates honesty & credibility, which builds trust. Said simply, trust is a byproduct of accuracy. This often overlooked, commonly slept on indicator is critical to host’s success, guest’s experience, & prevent headaches for both. It packs a major punch, so let’s unpack it to solidify its significance & understand its impact.
No matter how mainstream STR’s are or may become, trusting a listing’s accuracy is inherent to all guest’s “reservation-making” process. A guest determining where they will house their families, vacay with friends, retreat for rest, celebrate special occasions, rekindle romance, or recharge & focus during work trips are important decisions predicated on accuracy. Imagine searching & sorting for hours, even days, & finally finding the PERFECT place for your…”maybe” once a year family vacation, romantic getaway with your special someone, or prep space for a promotional work interview. Then, you arrive & learn the printer is out of ink & wifi speed was overstated preventing you from researching & printing important talking points, the massage table is no longer present & hot tub is malfunctioning for your intimate evening, or the ping pong/billiards table you were going to play with your kids has shotty paddles & warped cue sticks. Outcome: no bueno, trust is broken, headaches become migraines, poor rating & reviews are imminent, the chance of guest returning is slim to none, & they will ensure their sphere of influence doesn’t stay with you or use the booking platform again.
In competition, an archer’s aim is a bullseye; their objective is accuracy. As hosts, we are in competition, too, & our commitment to accuracy should be like that of an archer whose target is a 5” diameter bullseye from 230’ away. Take Aim–no matter the obstacle, distance, location, or type of property, the objective to be as accurate should remain paramount & never compromised. Those that execute this will excel as hosts, exceed guest expectations, & be more successful! If you have questions or want to maximize your listing in an appealing & accurate way for guests, let us know!