Mindful Cleaning Co.

Mindful Cleaning Co. My mission is to create harmony in your living spaces while promoting mental wellness.

05/14/2026
05/14/2026

FOCUS Entrepreneur Spotlight: Meet Jo Fernandez, the owner of Mindful Cleaning Co. đź§Ľđź§ą

Jo is a cleaning and organizing coach who specializes in creating adaptable and maintainable cleaning systems—designed especially for those navigating mental health challenges.

Jo connected with FOCUS after meeting us at Forward Fest a few years ago and has been using her expertise to help clients bring calm, clarity, and balance into their homes.

Connect with Jo: [email protected] đź“©

05/14/2026

A new Madison company cleans for and coaches people with mental health issues or neurodivergence, helping them create manageable routines.

05/14/2026

When most people think of a cleaning service, they envision someone quickly tidying up an already organized home, but for Jo Fernandez, owner of Mindful Cleaning Co., the purpose of her business goes beyond superficial cleaning. Driven by her own experiences with ADHD and a chronic illness, Jo devel...

05/14/2026

🌷 New season, new beginnings, fresh spaces. 🌷

Spring is the perfect time to clear away the clutter and create a home that feels lighter, calmer, and easier to enjoy.

At Mindful Cleaning, I offer:
✨ Deep cleaning
📦 Decluttering and organizing
🗂️ Simple home systems that help everything stay in place

Whether you’re feeling overwhelmed or just ready for a reset, I’m here to help your home bloom. 🌱

Spring cleaning appointments are now available!

Book a free 15-minute consultation call to get started today.
🧽💛

We’re now officially two weeks into mental health awareness month…so let’s talk about **Generalized Anxiety Disorder(GAD...
05/14/2026

We’re now officially two weeks into mental health awareness month…so let’s talk about **Generalized Anxiety Disorder(GAD).

“The DSM-5 defines Generalized Anxiety Disorder (GAD) as excessive, uncontrollable worry and apprehension about various topics or events, occurring more days than not for at least 6 months.”

“Anxiety is a natural human emotion characterized by feelings of fear, dread, unease, or worry, often stemming from anticipation of future threats or stress. While normal anxiety can help with focus and motivation, anxiety disorders involve excessive, persistent fear that interferes with daily life…”

You may have noticed that I haven’t posted anything about my business since quite literally starting it…and I’ve been in business for two and a half years now.

Some might say that it’s a bad business practice- not marketing.

I say this: I have GAD, and I get really anxious about not saying the “quiet part aloud”.

I am a solopreneur. I do everything from the emails to the cleaning people's homes on my hands and knees. Sending invoices, scheduling future cleanings. It’s a lot. I am constantly overwhelmed.

And I’m not supposed to talk about it.

If I complain too much, people might suggest the alternative, which is working a w2, 8-hour shift, hellhole of a job where I’m underpaid, overworked, and expected to pretend like I want to be there, while struggling with being on time and socializing with my co-workers.

Even more overwhelmed for less money and more of my time being taken up.
And I’m not supposed to talk about that either.

Well, here’s something else that I’m not supposed to talk about:
- I fear emailing
--I have drafts of emails
--I think about the things that I do wrong as a business owner and ruminate on them.
--Not enough of this. Not enough of that.
-I have spent years dreading responding to a good chunk of them, and bc so much time has passed, I fear it now seems rude for me to even reply.

Some of you may be reading this, and think this is a whole lot of unnecessary overthinking about something as simple as sending an email…and to that you would be absolutely 1000% correct!

But that’s [my] anxiety for you.

It’s unnecessary. It’s irrational. It’s tiring.

And I’m freakin’ tired of being tired!

It’s time for a change:
✨Overcoming Anxiety by working through it✨

I’m learning to do hard things, aka, things that intimidate me.

Feelings are fleeting, impermanent things, so if I can withstand it, and see it through, then maybe my brain will realize that it wasn’t that big of a deal.

So, I think about the following questions:

- What am I scared of?
- Is it realistic?
- Have past events shown it to be true?
- What happens if it is true…how will I handle it?

So you know what?! I’m gonna say some of the “quiet” things out loud!

I’m worried that you’ll hate me for wanting to tell you about my business.
Like I’m begging you to spend your hard-earned money.

Damn. That was really it.
Cool, now it’s out there.

I started my business bc I understand some of the mental barriers people have when it comes to cleaning their space.

Especially when it comes to hiring a stranger to clean your home.

At Mindful Cleaning, I offer:
✨ Cleaning approach tailored to your specific needs and budget
📦Decluttering and Deep Cleaning(no need to tidy before I get there)
🗂️ Organizing using simple home systems that help everything stay in place

If you’re feeling overwhelmed at the thought of
-having to do it all yourself
- having to think about how to delegate it to others
- a million other "quiet things" stopping you from reaching out

Then book with me and let me take that stress off your shoulders!
https://koalendar.com/e/15-min-consultation-2

With gratitude and excitement,
Jo Fernandez
Founder, Mindful Cleaning Co.
A clean home is a clear mind.

More info can be found at:
https://mindfulcleanco.com

🧹✨ My Services include: ✨🧹
-Decluttering/Downsizing ($100/hr)
-Deep Cleaning ($100/hr)
-Home Organization($100/hr)
All first sessions are a minimum of 3 hours, if in person. Additional sessions have no time minimum.
In-person sessions are limited to a round-trip of 50 miles from the Capitol(in Madison, WI), without a driving fee.
Virtual sessions are available for $60/hr(min 1 hr).


*DISCLAIMER* This is not a mental health service. I am not a mental health provider. However, your well-being is at the heart of what I do, and I am committed to respecting your privacy, maintaining confidentiality, and being culturally sensitive.
If your life or a loved one’s life is in danger, please call emergency services immediately.

Welcome. I'm so glad you're here. Take a look around. Make yourself at home.  Explore Explore Mindful Cleaning Co. is a specialized cleaning service that focuses on improving emotional well-being by creating a clean and organized environment. Get in touch. Contact Me! Contact Me!

(Content Warning: Talking about mental health. Specifically, depression. No explicit details, but a warning should still...
12/19/2023

(Content Warning: Talking about mental health. Specifically, depression. No explicit details, but a warning should still be made.)

My first post was my business intro post. Hopefully, y’all have seen it. But if not, do not fret, I’m back, and I want to get a little more heartfelt with it.

Firstly, Hi! I’m Jo! And I’m a Cleaning and Organizing Coach, with a focus on creating adaptable and maintainable cleaning systems, so that you can feel good about your home!

We often can get lost in the daily hustle and grind of trying to survive. There are bills. Friends drift apart and it’s hard to find new ones.
Raising children can be an isolating experience. You have to cook, clean, work. Cook, clean, work.
And if you’re not just taking care of yourself, then add all of those tasks, but for additional humans.
And it all seems like a never-ending cycle.
This can lead to some of us, feeling overwhelmed, lost, and even sometimes, depressed.

And this is what I want to talk about- mental wellness and maintaining your home.

I, like millions of US Americans, have depression.

I now think of it as a lingering thing in my mind, sometimes, I’m so on top of the world that I don’t even remember what crying is.

And then there are times, where the mere thought of pulling my body out of the covers is too much to bear.
Everything is too much to bear.
I can’t brush my teeth.
I can barely eat.
The only thing that I can do consistently, is cry.

When my mind is going through that- then you can only imagine what my room looks like.
Crumbs in the bed, clothes thrown about, tissues, wrappers, takeout bags. Trash everywhere.
And as I lie in bed, the mess around me pulls me deeper into my depressive episode.
I can not imagine a better life.
Nor can I remember one.
All that I know now, and all that I’ve ever known, has been
*this*.

So when a friend of mine began to slip into a depressive episode, I told them that I wanted to clean their home. I know, such a random request.

But the way I viewed it was:
If I could have had someone to help me maintain my physical space while I was at my lowest, I would've felt like I was drowning a little bit less.
I could've used that little bit of mental energy towards dreaming and remembering the things that brought me joy, rather than feeling even more worthless because I couldn’t do the simple task of keeping my room clean.

After two months of doing so, I realized that other people are probably going through the same thing as my friend, and what I’ve gone through so many times. And maybe those people want help. So I quit my job. (Lol, in addition to several other reasons, but it sounded exciting.)

I then spent months planning and hesitating. Lots of self-doubt, overthinking, and depression.

And I say all of this, for a few reasons:
-So I can share the story behind my company
-So I can share the struggles that I’ve had so far in trying to launch said company
-So I can help take down the facade of perfection we see on social media.

I understand the concept of escapism, and I am a sucker for a good Pinterest vision board.
But sometimes we hold ourselves back from a better life because our current life isn’t perfect.

I hope that I’ve been able to paint a picture of my sincere dedication and excitement for Mindful Cleaning Co.

I hope that you and I can collaborate in some capacity.

Whether it’s us recommending each other's businesses to our own networks, or it’s us working together to help you on your journey to a healthier mind and happier life!

To learn more about my services and how I can support your journey to a cleaner home and a clearer mind:

Visit my website at, mindfulcleanco.squarespace.com
You can also reach out at, [email protected]

Join me in this exciting new venture and on a path to a more organized, cleaner, and happier life!

With gratitude and excitement,

Jo Fernandez
Founder, Mindful Cleaning Co.
A clean home is a clear mind.


*DISCLAIMER* This is not a mental health service. I am not a mental health provider. However, your well-being is at the heart of what I do, and I am committed to respecting your privacy, maintaining confidentiality, and being culturally sensitive.
If your life or a loved one’s life is in danger, please call emergency services immediately.

Hello, Facebook! After much overthinking, accelerator programs, and idea pitches with strangers; I am beyond pleased to ...
12/19/2023

Hello, Facebook!

After much overthinking, accelerator programs, and idea pitches with strangers;

I am beyond pleased to announce the launch of my first-ever company, Mindful Cleaning Co.!

Mindful Cleaning Co. is a professional organizing and cleaning service with a unique twist – a focus on mental wellness.

I believe that the spaces we inhabit play a significant role in our emotional and psychological well-being.

A clutter-free, well-organized, and clean environment can work wonders for your mental state.

My mission is to create harmony in your living spaces while promoting mental wellness.

So what makes Mindful Cleaning Co. different than a “regular” cleaning company?

Mindful Cleaning Co. doesn’t do a typical surface-level clean. I won’t ask you to tidy up before I get there. But what makes MCC different is A focus on mental well-being!

A focus on mental well-being means…
🧹✨Implementing Realistic Cleaning Systems✨🧹
Not only will we work to get your home clean, but we’ll work together so you’re able to maintain it as well! No more unrealistic standards on what tidy *should* be. Let’s get a cleaning schedule that works for you!

🧍One-on-one client-centered sessions🧍🏿‍♀️
Compassionate, we'll move at whatever pace the client needs. There will be lots of teaching and learning from both sides. Every session is unique, my services are tailored to your unique needs and goals.

🤝 Mindful Approach 🤝
Every step of the way, we will work together to make sure you are comfortable. Downsizing can be an emotional process.
Cleaning can be stressful.
And some routines take work and time to see if they’ll stick.
Some things may take a while, and that’s okay.
We’ll work together to evaluate what works for you.

🧹✨ My Services include: ✨🧹
-Decluttering/Downsizing ($100/hr)
-Deep Cleaning ($100/hr)
-Home Organization($100/hr)

All first sessions are a minimum of 3 hours, if in person. Additional sessions have no time minimum.

In-person sessions are limited to a roundtrip of 50 miles from the Capitol(in Madison, WI), without a driving fee.

Virtual sessions are available for $60/hr(min. 1 hr).

So…if you’re ready to begin your journey to a healthier mind and happier life! Mindful Cleaning Co. is here for you!

To learn more about my services and how I can support your journey to a cleaner home and a clearer mind:,

Visit my website at, mindfulcleanco.squarespace.com
You can also reach out at, [email protected]

Join me in this exciting new venture and on a path to a more organized, cleaner, and happier life!

With gratitude and excitement,
Jo Fernandez
Founder, Mindful Cleaning Co.
A clean home is a clear mind.


*DISCLAIMER* This is not a mental health service. I am not a mental health provider. However, your well-being is at the heart of what I do, and I am committed to respecting your privacy, maintaining confidentiality, and being culturally sensitive.
If your life or a loved one’s life is in danger, please call emergency services immediately.

Address

Madison, WI

Opening Hours

Monday 11am - 11pm
Tuesday 11am - 11pm
Wednesday 11am - 11pm
Thursday 11am - 11pm
Friday 11am - 11pm

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