Mindful Cleaning Co.

10/16/2026

10/16/2026

Interested?! Schedule a FREE 15-30 min consultation here: https://calendly.com/mindfulcleanco/15min

Hey y'all, my name is Jo Fernandez, I'm neurodivergent, and I am the owner of Mindful Cleaning Co.

I specialize in decluttering, cleaning, and organizing services for my neurodivergent, mentally struggling, and chronically disorganized homies, as well as, those who struggle with low-level hoarding.

Typically residential cleaning companies will make you clean before they get there, since they only surface clean(which is still a hard job!).

But for someone coming out of a depressive episode, or learning to live with their ADHD, sometimes you need help and don't know where to start. And sometimes calling family or friends isn't helpful, because you still need to plan and delegate!

I've changed my prices!!!!

This includes tax, so you don't have to worry about calculating it all afterwards!

I offer a few ways to pay for this:
- Pay in full
- Pay using Afterpay or Klarna
-(Eventually, I will be a part of CCS, but not currently)
And still on the fence?...enjoy 10% off your total if you book a cleaning by October 27th!
Thank you for reading this. I look forward to the possibility of working together!
***(There's never any pressure to book or buy, I just need to get the word out about my business bc I need money)

For screen readers:
Here is my pricing list
Virtual Decluttering: $18 for 30 mins, $35 for an hour.
--- I work with you as you go through your items, and help you decide whether to keep or donate.
Just dishes: $35/hr(+$15 travel fee)
---- Just doing the dishes. Wash and/or load dishwasher, dry, put away. (Cleaning surfaces is not included.)
Just folding laundry: -$35/hr(+$15 travel fee)
--- Just folding and putting away clothes, or hanging clothes. (No washing of clothes.)
Decluttering: $45/hr(+$15 travel fee)
--- I work with you as you go through your items, and help you decide whether to keep or donate. (Cleaning surfaces is not included.)
Organizing: $45/hr(+$15 travel fee)
--- Organizing items to fit in a particular space. (Cleaning surfaces is not included.)
Tidying: $55/hr for a single cleaner or $100/hr for 2 cleaners (+$15 travel fee)
--- Putting items back into designated areas. Examples include, folding blankets, organizing shoes, clearing countertops, making beds, and reducing visible clutter. A quick vacuuming is included. Tidying improves the appearance of a room, but it doesn't necessarily remove dirt, dust, or bacteria.
General Cleaning: $120/hr for 2 cleaners (+$15 travel fee)
--- Cleaning removes everyday dirt, dust, fingerprints, crumbs, and grime from frequently used areas.
Examples include, vacuuming floors, mopping, wiping countertops, disinfecting bathrooms, cleaning sinks, and emptying trash bins.
Deep Cleaning: $140/hr for 2 people(+$15 travel fee)
--- Deep cleaning focuses on removing hidden dust, buildup, and grime that accumulates over time. Examples include, areas that aren't cleaned every week, such as baseboards, ceiling fans, blinds, air vents, grout, behind appliances, under furniture, and window tracks. * (if safely/easily accessible)
Hoarding: $300+/hr for 2 cleaners (+$15 travel fee)
---- This is on a case-by-case basis. Details will be discussed during the consultation call.
Things to note:
All services require a virtual 15-30 min consultation. Which can be scheduled here: https://calendly.com/mindfulcleanco/15min
All in-person services require:
A 1-hour minimum
A $15 travel fee
A $50 deposit to book(the deposit will be deducted from the total)
--- If cancelled at least 24 hours ahead of time, you will receive a 100% refund of the deposit
All payments are due in person at the end of the cleaning
General/Deep/Hoarding cleanings will be 2 cleaners

05/14/2026

05/14/2026

FOCUS Entrepreneur Spotlight: Meet Jo Fernandez, the owner of Mindful Cleaning Co. 🧼🧹

Jo is a cleaning and organizing coach who specializes in creating adaptable and maintainable cleaning systems—designed especially for those navigating mental health challenges.

Jo connected with FOCUS after meeting us at Forward Fest a few years ago and has been using her expertise to help clients bring calm, clarity, and balance into their homes.

Connect with Jo: [email protected] 📩

05/14/2026

A new Madison company cleans for and coaches people with mental health issues or neurodivergence, helping them create manageable routines.

05/14/2026

When most people think of a cleaning service, they envision someone quickly tidying up an already organized home, but for Jo Fernandez, owner of Mindful Cleaning Co., the purpose of her business goes beyond superficial cleaning. Driven by her own experiences with ADHD and a chronic illness, Jo devel...

05/14/2026

🌷 New season, new beginnings, fresh spaces. 🌷

Spring is the perfect time to clear away the clutter and create a home that feels lighter, calmer, and easier to enjoy.

At Mindful Cleaning, I offer:
✨ Deep cleaning
📦 Decluttering and organizing
🗂️ Simple home systems that help everything stay in place

Whether you’re feeling overwhelmed or just ready for a reset, I’m here to help your home bloom. 🌱

Spring cleaning appointments are now available!

Book a free 15-minute consultation call to get started today.
🧽💛

05/14/2026

We’re now officially two weeks into mental health awareness month…so let’s talk about **Generalized Anxiety Disorder(GAD).

“The DSM-5 defines Generalized Anxiety Disorder (GAD) as excessive, uncontrollable worry and apprehension about various topics or events, occurring more days than not for at least 6 months.”

“Anxiety is a natural human emotion characterized by feelings of fear, dread, unease, or worry, often stemming from anticipation of future threats or stress. While normal anxiety can help with focus and motivation, anxiety disorders involve excessive, persistent fear that interferes with daily life…”

You may have noticed that I haven’t posted anything about my business since quite literally starting it…and I’ve been in business for two and a half years now.

Some might say that it’s a bad business practice- not marketing.

I say this: I have GAD, and I get really anxious about not saying the “quiet part aloud”.

I am a solopreneur. I do everything from the emails to the cleaning people's homes on my hands and knees. Sending invoices, scheduling future cleanings. It’s a lot. I am constantly overwhelmed.

And I’m not supposed to talk about it.

If I complain too much, people might suggest the alternative, which is working a w2, 8-hour shift, hellhole of a job where I’m underpaid, overworked, and expected to pretend like I want to be there, while struggling with being on time and socializing with my co-workers.

Even more overwhelmed for less money and more of my time being taken up.
And I’m not supposed to talk about that either.

Well, here’s something else that I’m not supposed to talk about:
- I fear emailing
--I have drafts of emails
--I think about the things that I do wrong as a business owner and ruminate on them.
--Not enough of this. Not enough of that.
-I have spent years dreading responding to a good chunk of them, and bc so much time has passed, I fear it now seems rude for me to even reply.

Some of you may be reading this, and think this is a whole lot of unnecessary overthinking about something as simple as sending an email…and to that you would be absolutely 1000% correct!

But that’s [my] anxiety for you.

It’s unnecessary. It’s irrational. It’s tiring.

And I’m freakin’ tired of being tired!

It’s time for a change:
✨Overcoming Anxiety by working through it✨

I’m learning to do hard things, aka, things that intimidate me.

Feelings are fleeting, impermanent things, so if I can withstand it, and see it through, then maybe my brain will realize that it wasn’t that big of a deal.

So, I think about the following questions:

- What am I scared of?
- Is it realistic?
- Have past events shown it to be true?
- What happens if it is true…how will I handle it?

So you know what?! I’m gonna say some of the “quiet” things out loud!

I’m worried that you’ll hate me for wanting to tell you about my business.
Like I’m begging you to spend your hard-earned money.

Damn. That was really it.
Cool, now it’s out there.

I started my business bc I understand some of the mental barriers people have when it comes to cleaning their space.

Especially when it comes to hiring a stranger to clean your home.

At Mindful Cleaning, I offer:
✨ Cleaning approach tailored to your specific needs and budget
📦Decluttering and Deep Cleaning(no need to tidy before I get there)
🗂️ Organizing using simple home systems that help everything stay in place

If you’re feeling overwhelmed at the thought of
-having to do it all yourself
- having to think about how to delegate it to others
- a million other "quiet things" stopping you from reaching out

Then book with me and let me take that stress off your shoulders!
https://koalendar.com/e/15-min-consultation-2

With gratitude and excitement,
Jo Fernandez
Founder, Mindful Cleaning Co.
A clean home is a clear mind.

More info can be found at:
https://mindfulcleanco.com

🧹✨ My Services include: ✨🧹
-Decluttering/Downsizing ($100/hr)
-Deep Cleaning ($100/hr)
-Home Organization($100/hr)
All first sessions are a minimum of 3 hours, if in person. Additional sessions have no time minimum.
In-person sessions are limited to a round-trip of 50 miles from the Capitol(in Madison, WI), without a driving fee.
Virtual sessions are available for $60/hr(min 1 hr).


*DISCLAIMER* This is not a mental health service. I am not a mental health provider. However, your well-being is at the heart of what I do, and I am committed to respecting your privacy, maintaining confidentiality, and being culturally sensitive.
If your life or a loved one’s life is in danger, please call emergency services immediately.

Welcome. I'm so glad you're here. Take a look around. Make yourself at home.  Explore Explore Mindful Cleaning Co. is a specialized cleaning service that focuses on improving emotional well-being by creating a clean and organized environment. Get in touch. Contact Me! Contact Me!