08/12/2026
I used to see those Facebook posts looking for a house cleaner and immediately spot someone in the comments saying:
“$75! I’m available tomorrow!”
And I’d sit there thinking…
How am I supposed to compete with THAT?!
For a while, I really thought I needed to.
But somewhere along the way, I realized something pretty important:
We aren’t offering the same thing.
I’m not just picking up a few cleaning jobs for extra cash. I’ve built an actual business — and running a professional cleaning company costs a whole lot more than the hours you physically see someone inside your home.
There’s insurance.
Payroll.
Travel time and gas.
Professional products and supplies.
Equipment.
Repairs and replacements.
Advertising.
Scheduling.
Training.
Client communication.
And approximately 8,753 other expenses and responsibilities happening behind the scenes.
But one of the biggest things you’re paying for isn’t something that shows up on an invoice:
It’s Experience.
Years of figuring out what works — and sometimes learning the hard way what absolutely does NOT.
Learning how to identify surface materials and knowing which products to use. Developing systems that make our work consistent and fast. Training a team. Correcting mistakes. Improving our processes. Learning from experience. Showing up when we say we will.
And, most importantly, building a reputation that means something to me.
I’ve invested an unbelievable amount of time, money, energy, heart, and yes… probably a small portion of my sanity into building TruClean Colorado. 😂
But here’s something else that matters to me:
I still want professional cleaning to be affordable.
Because having someone help take care of your home isn’t always just a luxury — for some it’s a necessity, and I understand that not everyone has hundreds and hundreds of extra dollars every month to spend on cleaning.
Our clients include:
Families with kids.
Busy parents.
Retired seniors aging in place.
People with limited mobility.
People working long hours.
People juggling approximately 600 things at once.
And sometimes just people who could really use a little help keeping life under control.
I understand having a budget.
And when there’s a way for us to work within one without sacrificing the quality of our service, I genuinely try to.
Running a professional company doesn’t mean I’ve forgotten what it’s like to watch where your money goes.
There will always be someone willing to do it cheaper.
And that’s okay.
I stopped worrying about being the cheapest cleaner in the Facebook comments a long time ago.
Instead, I focus on making sure TruClean Colorado is worth what we charge — while continuing to make professional cleaning accessible to as many of the people who need that extra help as we reasonably can.
Because that is the kind of business I want to build. 💚