07/11/2026
House Cleaners and Cleaning Company Owners...
I've been biting my tongue on this one for a while.
But I think it's time we talk about it.
Over the past year, I've watched something slowly creep into our industry.
Professional house cleaning is being turned into entertainment.
Every day I see another video chasing views.
A male cleaner working shirtless.
A female cleaner cleaning in a bikini.
Another post giving all the credit to a bottle of chemicals.
Another cleaner willing to promote almost anything for a little attention, a few free products, or a few dollars.
And every time I see it...
I think about how hard thousands of cleaning business owners have worked to earn respect for this profession, myself included.
When I founded the American House Cleaners Association community back in 2016, it wasn't because our industry needed more followers.
It was because our industry deserved more respect.
More professionalism.
More recognition that what we do is skilled work that helps create healthier homes and protects one of the biggest investments a family will ever make.
Those are two very different things.
Somewhere along the way, we've started acting like the bottle is the magic.
Like the manufacturer is the professional.
The chemical company isn't building your reputation.
You are.
The bottle doesn't know the difference between marble and quartz.
You do.
The bottle doesn't know when bleach can permanently damage a surface.
You do.
The bottle doesn't know what products should never be mixed together.
You do.
The bottle doesn't know how to walk into a stranger's home, earn their trust, protect their belongings, solve problems, and leave that family feeling cared for.
You do.
That's what people are paying for.
Not the label on a spray bottle.
Not the latest trending product.
Not a viral reel.
They're paying for your judgment.
Your experience.
Your skill.
Your professionalism.
A kitchen isn't just a kitchen.
It's a room filled with dozens of different materials, finishes, and surfaces, each requiring different knowledge, different techniques, and sometimes entirely different chemistry.
Professional cleaning has never been about spraying one miracle product on everything.
It's about knowing what to do before you ever pick up the bottle.
That's why it honestly makes me cringe when I see our profession reduced to "sparkle spreading."
We're not sparkle spreaders.
We're not walking advertisements for chemical manufacturers.
We're professionals.
We protect some of the biggest investments people will ever make.
We care for the places where families eat together.
Where babies learn to crawl.
Where loved ones recover from illness.
Where life happens every single day.
That's worth treating with dignity.
Here's my challenge to every cleaner reading this.
Stop asking yourself...
"How do I get more views?"
Start asking...
"How do I earn more trust?"
Because views don't build great companies.
Trust does.
If we want the public to respect professional cleaning, then we have to act like professionals first.
That has always been the mission of the American House Cleaners Association.
And it always will be.
If you've never completed the AHCA Professional Cleaning Provider Course, I'd encourage you to start there.
Not because you'll learn a few new cleaning tricks.
But because professionalism isn't something you claim.
It's something you practice.
Let's keep building an industry our children and the next generation of professional cleaners will be proud to inherit.
www.theAHCA.org !! Thanks Kevin for sharing this!! We are proud members of American house cleaner association since 2020
