09/20/2026
Behind every great business is an incredible partner, and it’s long overdue that we celebrate the other half of Brightside Cleaning NWA, Ethan! ☀️
If you’ve been with us since the beginning, you might remember when we were called "Maid by Lauren." Fun fact: Ethan actually came up with that original name! From day one, he has been building this company from the ground up right alongside me (Lauren). Years ago, while working a demanding full-time job, Ethan spent his days off jumping into the field to handle first-time cleanings and help establish our foundation of recurring clients.
While much of his work happens behind the scenes now, his impact on our daily standards is massive. Ethan brings years of high-level General Management experience from his time with Dairy Queen and Club Carwash, combined with an extensive background in sales.
Because of that expertise, he is constantly analyzing and elevating how we do things. From sharpening our client communication to fine-tuning our overall operations and systems, his insights keep us growing smarter and stronger every day.
We simply wouldn't be where we are today without his dedication, vision, and support. Thank you, Ethan, for everything you do!
Help us give Ethan a huge applause in the comments below! 👇
brightsidecleaningnwa.com
📍Serving Northwest Arkansas — Fayetteville • Springdale • Bentonville • Prairie Grove • Farmington • Rogers