Arete Auto Salon

Arete Auto Salon Arete Auto Salon offers CQUARTZ ceramic coatings, STEK paint proteciton film (PPF) and detailing! We take a bespoke approach to our work.

a·re·te [ahr-i-tey]
noun
the aggregate of qualities, as valor and virtue, making up good character. Origin:
Greek aretḗ

We are the premiere destination for auto detailing and reconditioning in Rochester, NY and the surrounding area. Founded on the principles of honesty, quality, craftsmanship, and excellence we are committed to providing a second to none experience at every turn. Everything we

do is with you, the client, in mind and we seek to provide a personalized service to ensure you get the experience you desire. We specialize in paint correction and full vehicle coatings. Our two lines of paint protection systems have been hand selected for you and represent the best of what the market has to offer. Whether you choose CQuartz UK or CQuartz Finest you know you're getting a quality product delivered by true professionals. All of our coating systems can protect every surface of your vehicle inside and out while also providing years of lasting protection. We take quality seriously. Never settle, if you want dedicated, passionate, and knowledgeable detailers working to assure your car is at its absolute best look no further. No other shop in the area can provide you with the attention to detail and dedication to satisfaction that we provide. Auto detail is more than just a service to us, we take pride in reconditioning the cars you love. We work in partnership with Roc-Euro for your European performance needs.

A bit of PPF, a bit of polishing, and a heap of CQUARTZ coatings for this Audi A3! Mix it all up and you have an extreme...
07/27/2026

A bit of PPF, a bit of polishing, and a heap of CQUARTZ coatings for this Audi A3! Mix it all up and you have an extremely glossy and well protected exterior!

areteautosalon.com

The power of DQUARTZ with the slickness of CQUARTZ Finest Reserve! Wheels, glass, trim, and plenty on the paint- this TR...
07/22/2026

The power of DQUARTZ with the slickness of CQUARTZ Finest Reserve! Wheels, glass, trim, and plenty on the paint- this TRD Pro Tundra is coated to a T! Keep it clean, keep it glossy- get protected at Arete.

areteautosalon.com

Wimbledon white paint and Guardsman blue stripes on this GT350 Heritage Edition- protected by STEK DYNOshield PPF and CQ...
07/13/2026

Wimbledon white paint and Guardsman blue stripes on this GT350 Heritage Edition- protected by STEK DYNOshield PPF and CQUARTZ ceramic coatings. We wonder what Ken Miles would think!

areteautosalon.com

This M2 CS may have gained back a couple ounces of the 100lbs that it shed, but only after we covered it in PPF- includi...
07/08/2026

This M2 CS may have gained back a couple ounces of the 100lbs that it shed, but only after we covered it in PPF- including every piece of carbon fiber and piano black trim. One-piece trunk (don't ask us how), wheels-off coating, CQUARTZ Skin, we gave it the works.

areteautosalon.com

Portimao Blue is blue, but Velvet Blue is purple. This is not a "what color is this dress?" situation, it's purple. We'r...
06/25/2026

Portimao Blue is blue, but Velvet Blue is purple. This is not a "what color is this dress?" situation, it's purple. We're not calling it Velvet Blue, we're calling it "fully wrapped with STEK DYNOshield PPF , with a wheels-off coating, and two layers of CQUARTZ Skin". Thank you for coming to our short TED Talk.

areteautosalon.com

Summer is short, enjoy all the sunshine and green cars! M5 in for a cleanup, showing off a spec that we'll probably neve...
06/17/2026

Summer is short, enjoy all the sunshine and green cars! M5 in for a cleanup, showing off a spec that we'll probably never see in person again. Leather conditioning, exterior decontamination, looking like an M5 should!

areteautosalon.com

Lotus Emira, Chapman Bespoke, fully wrapped in STEK DYNOshield PPF. We also coated the PPF with CQUARTZ Skin (we're alre...
06/12/2026

Lotus Emira, Chapman Bespoke, fully wrapped in STEK DYNOshield PPF. We also coated the PPF with CQUARTZ Skin (we're already going this far), as well as the entire wheel & caliper surface. Flat out!

areteautosalon.com

Dark Olive Metallic is an amazing color in person, but holy cow- if you don't have it right in the sun, the camera won't...
06/08/2026

Dark Olive Metallic is an amazing color in person, but holy cow- if you don't have it right in the sun, the camera won't cooperate. Thankfully, this 2-Step Paint Correction was striking enough inside the shop! Topped off with DQUARTZ Go for that extra gloss and protection!

areteautosalon.com

05/05/2026

Take us back to the rooftop at Dave's Detail! We're already looking forward to Verge 2027 and the experience that will be.

areteautosalon.com

As we returned from Verge this year, there's always that thought of "definitely could have taken more pictures" but, we ...
04/29/2026

As we returned from Verge this year, there's always that thought of "definitely could have taken more pictures" but, we don't go for the content. Being in the same room as these detailers is always worth its weight in gold. A quick bit of hail and a tornado warning the first day, but clear skies prevailed- with clean paint and industry innovation the rest of the weekend!

Thank you to Dave Mefford of Dave's Detail in Wichita, KS and Shift Auto Society for hosting this year's annual meeting of the CQUARTZ Professional network!

Address

645 Whitney Road W
Fairport, NY
14450

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+15852708327

Website

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