Howard Custom Transfers, Inc.

10/29/2026

AI for apparel decorators, minus the weird artwork. 🤖👕

AI isn't just for generating designs. It can be the extra set of hands your shop's admin work has been missing. Swipe for 10 ways it can help that have nothing to do with making art.

10/29/2026

Holiday orders are coming, and your customers are already asking about merch.

Our Holiday Merch Edit is a look at what decorators can offer their clients this season, built on the same transfers we've been making right here in Elgin, Illinois, since 2002.

We're a family-owned wholesale screen print and heat transfer manufacturer, and we know that when the rush hits, you don't have time to redo a job. Start with a transfer you can trust and the rest of your day gets easier.

Take a look at the edit, pick out what fits your shop and your clients, and get a head start before the calendar gets crowded.

Explore 8 holiday merch ideas featuring Lane Seven apparel and Howard Custom Transfers. Get inspired by custom hoodies, tees, specialty inks, DTF and more.

10/28/2026

The Holiday Merch Edit is back, and this year it's built for the busiest stretch of your calendar.

We teamed up with Lane Seven Apparel on 8 looks your clients will actually buy from October through January: brewery fests, ski trips, tournaments, trades crews, resort shops and more.

Premium Lane Seven blanks. HCT transfers doing the heavy lifting: Puff, Shimmer, Vintage Wash, halftones and colorVIBE.

No ugly sweaters. No ornaments. Just merch that sells.

Swipe for a first look, then check out the full lookbook and steal every idea for your next client pitch 👉 https://www.howardct.com/holiday-merch-edit

10/27/2026

Kinda chic to do it right the first time. 💚

Which one are you? 👇

printshop

10/22/2026

Same artwork. Same Forest Camo shirt. Only the heat transfer product changes. 🔍

That controlled comparison makes the difference easy to see. Howard Multi-Purpose creates a clean, flat print. Puff adds raised dimension. Vintage Wash lets the camo become part of the artwork.

For decorators, testing finishes on the actual garment can turn a vague preference into a confident customer decision.

See what else a strategic test can reveal in the full Camo Collection: https://www.howardct.com/camo-collection

10/20/2026

Camo brings the visual texture. Puff brings the physical texture. 🖤

Black Puff raises the After Dark Co. lettering above the black camo, creating separation through dimension instead of contrasting color. The garment pattern remains part of the look, while the raised surface catches light and gives the graphic its own presence.

For decorators, this is another way to work with camo instead of fighting it. A tonal print can preserve the mood of the garment when the artwork has enough scale, wider strokes, and strong shapes to let Puff show its height.

The camo sets the atmosphere. Puff gives the design something the pattern can’t: a third dimension.

See the complete Camo Collection: https://www.howardct.com/camo-collection

10/19/2026

Camo can add more energy to a spirit-wear lineup than another standard colorway. 🏈

Oversized lettering, one strong shape, and Athletic Gold Howard Multi-Purpose keep Bucks Football instantly recognizable. The Realtree APX adds the surprise without taking over the team identity.

This garment also called for a little extra help behind the print, using one of HCT’s secret-menu specialty options. Not every solution is listed online, so if your project has unusual garment requirements, your sales rep can help you explore the options.

Decorator takeaway: use camo as a featured piece, keep the artwork team-first, and don’t be afraid to ask what else is possible.

See the complete Camo Collection: https://www.howardct.com/camo-collection

10/14/2026

A little camouflage, a little cabernet. 🍷🌿

Turns out camo pairs well with just about everything. Especially w**e.

Part of our Camo Collection, made with HCT transfers. Link to full collection in bio.

10/13/2026

The strongest destination merch sells the memory, not just the logo. 🍷

For Woods Edge Winery, Deadwood Tree Camo sets the scene while Light Tan Vintage Wash lets the pattern show through the lettering. The takeaway for decorators: start with why someone would buy the piece, then choose the heat transfer finish that strengthens the idea.

Turn the next camo request into a better merch conversation. Find inspiration and strategy in the full Camo Collection: https://www.howardct.com/camo-collection

10/09/2026

High contrast isn’t a strategy on its own. Relevance is. 🎯

Neon Orange Howard Multi-Purpose stands out against Realtree EDGE, but visibility is only half the win. The color already belongs to hunting and range apparel, so the print feels connected to the customer instead of simply placed on camo.

That’s the sweet spot. Contrast that gets attention and makes the entire concept stronger.

For decorators, don’t stop at what pops. Choose contrast that helps the artwork read and makes sense for the market.

See the complete Camo Collection and the strategy behind every print: https://www.howardct.com/camo-collection