03/10/2023
Two years into my pool replacement project, the emotions of frustration, anger, and disappointment are just as raw today as when Kevin Cheek and Texas to Paradise Pool & Spa tried to get me to write another check for work they were never going to complete.
My story is not nearly as monetarily damaging as some Kevin Cheek clients have experienced, but the emotions and impact Kevin Cheek has had on all our lives are weighted equally. He stole money from us. He ruined homes. Kevin Cheek is a criminal and has gotten away with his crime so far.
Kevin Cheek is not nearly as unique or as clever as he thought or possibly still thinks he is. There are dozens, if not more, opportunist pool contractors in the Dallas - Fort Worth area that did exactly what Kevin did. They saw an opportunity to capitalize on making a lot of money really fast but, unfortunately, did not have the mental capacity to understand basic business planning and strategy. Kevin Cheek, if you are reading this, doubtful that you are, you can not take payments from one customer to complete another customer's project. That is a PONZI Scheme, and it is not sustainable. The moment one domino falls from your brilliant plan, the dream is over.
What I describe above is precisely what Kevin Cheek attempted to pull off with his business. I 100% believe in Kevin's mind, he dreamed of being the top pool builder in DFW, Texas, or maybe even the US. However, when you associate yourself with incompetent business partners who are scheming opportunists themselves; when you have ZERO business education, ZERO financial security, and REWARD yourself with big expensive purchases and Mexican vacations; you will fail. And in your wake, you leave victims, and the trail of victims is not only customers, but employees, sub-contractors, suppliers, friends, and even family.
Kevin Cheek will try to convince you he is the actual victim. He will attempt to tell you that COVID, supply chain issues, the weather, corrupt business partners, expanding his business too fast, the death of a close friend, a DWI, and divorce contributed to his failure. I challenge that vein of reasoning because those are all excuses Kevin tells himself to justify his actions. True that list of business-crushing variables could bring down even the healthiest of businesses. However, when you start a business without a solid foundation in the first place, you do not stand a chance.
If you or someone you know is a victim of Kevin Cheek and Texas to Paradise Pools, please speak up! Make your voice heard. File a report with the Texas Attorney General's Office. File a police report with your local authorities. You can also contact the Navarro County District Attorney's office at 903-875-3347.
Navarro County District Attorney's Office Collin County District Attorney's Office Denton County Criminal District Attorney's Office Tarrant County District Attorney's Office Dallas County District Attorney's Office NBC DFW FOX 4 News Steve Noviello CBSDFW.com Fort Worth Star-Telegram The Dallas Morning News WFAA Texas Attorney General