10/25/2026
LET’S ANSWER YOUR QUESTIONS
1. What is name licensing? Is it legitimate? Can I actually do it?
2. Can I become a HomeStar Affiliate without changing my existing business name?
Let’s start with the short answers.
YES. Name licensing is a legitimate business model. YES, you can do it. And YES, you can become a HomeStar Affiliate without changing your existing business name.
Here’s how it works.
1. What Is Name Licensing? Is It Legitimate? Can I Actually Do It?
Name licensing offers a modern alternative to traditional franchising. Instead of buying into a franchise system with its associated fees, restrictions, and operating requirements, you obtain permission to use an established brand’s name and logo under a licensing agreement.
With HomeStar, our goal is to make brand recognition more accessible and affordable to independent home service business owners.
Rather than paying traditional franchise royalties that can consume a significant percentage of your revenue, our proposed model is designed around a much lower fee structure, with monthly fees potentially as low as 1%, depending on the agreement.
You keep control of your business. You remain independent. And you retain the freedom to make the decisions that determine your success.
You decide how to price your services, market your business, and serve your customers, subject to your licensing agreement and applicable laws.
Brand licensing is not new. It has been used across numerous industries for more than a century. What we’re developing is a way to bring the benefits of brand licensing to independent businesses in the in-home services industry.
But Let’s Be Real About What This Means.
This isn’t another internet scheme promising easy money.
It’s an opportunity for people who want to build something real.
While technology companies are laying off employees and outsourcing certain jobs, nobody is going to outsource the cleaning of your neighbor’s home, the repair of a deck, or the restoration of a damaged property overseas.
People will continue to need skilled, dependable home service professionals right in their own communities.
You don’t need to know how to code.
You don’t need a fancy degree.
And you don’t necessarily need years of experience running a business to get started.
With the right service, a sound business plan, effective marketing, and disciplined ex*****on, building a $500,000-plus home service business is an ambitious but achievable goal.
But let’s be clear: This is not passive income.
You’ll need to attract customers, deliver quality service, manage your finances, and potentially hire and supervise employees as your business grows.
It takes effort. It takes commitment. And it takes a willingness to learn.
But for the right person, the opportunity is real.
And HomeStar wants to help you pursue it.
Our Vision: A Strong HomeStar Presence in Every Major City
Our goal is ambitious: to build a network of 25 high-quality HomeStar Affiliates in every major city across America.
We’re not interested in simply signing up as many affiliates as possible. We want to partner with motivated, service-minded entrepreneurs who are serious about building strong, sustainable businesses.
By establishing a meaningful presence in each market, we can build brand recognition, strengthen local credibility, and create opportunities for our affiliates to learn from one another.
Imagine being part of a nationwide network of independent business owners who share a common brand while remaining in control of their own companies.
Affiliates can exchange ideas, share successful marketing approaches, and learn from one another’s experiences.
One recognizable name. Independent local businesses. A shared commitment to quality service.
That’s the HomeStar vision.
We’re not trying to eliminate your independence. We’re trying to make your independence more valuable.
. .
2. Can I Become a HomeStar Affiliate Without Changing My Business Name?
Absolutely! In fact, if you already own an established business, keeping your existing name may be the smartest option.
We recognize that you’ve probably invested considerable time, money, and effort into building your company’s reputation.
You have existing customers. You may already have vehicles, uniforms, business cards, a website, and social media accounts bearing your company name.
Why throw all that away?
OPTION A: Keep Your Existing Business Name
If you already operate a home service business, you can continue using your current business name and logo while becoming a HomeStar Affiliate.
You can display the HomeStar name and logo on your vehicles, website, and social media accounts, subject to your affiliate agreement and approved branding guidelines.
This allows you to benefit from two sources of recognition:
Your existing reputation: Continue serving the customers who already know and trust your business.
The HomeStar connection: Build additional credibility and visibility through your affiliation with a broader brand.
You’re not starting over. You’re building on what you’ve already accomplished.
Think of HomeStar as an additional branding asset that can complement your existing business—not necessarily replace it.
OPTION B: Build Your Business Under the HomeStar Name
If you’re starting a new business, or if your existing name isn’t helping you attract customers, using the HomeStar name and logo may be the better choice.
Instead of building brand recognition entirely from scratch, you can build your local business around the HomeStar identity.
Your marketing, vehicle graphics, website, and social media presence can all reinforce the same recognizable name.
That gives you a consistent brand identity from the beginning while you concentrate on developing your customer base and growing your business.
Which Option Is Right for You?
It depends on where you are today.
Already own a successful business? Keep your name and explore the advantages of becoming a HomeStar Affiliate.
Starting from scratch? Consider building your business under the HomeStar name.
Looking to grow beyond your current market position?
Let’s discuss how HomeStar affiliation might fit your goals.
The objective isn’t to force every business into the same mold. It’s to give independent entrepreneurs another way to compete, grow, and build lasting businesses.
THE BOTTOM LINE
You don’t have to buy a traditional franchise to build a successful home service business.
And you don’t necessarily have to abandon the business name you’ve already worked hard to establish.
HomeStar is about giving independent entrepreneurs another choice: the opportunity to benefit from a recognizable brand while retaining their independence.
If you’re serious about building a home service business—or taking your existing business to the next level—we’d like to hear from you.
Let’s talk about what HomeStar affiliation could mean for your business.