Call Directions Contact the business

HomeStar Name Licensing for in-home service providers. Use our name and logo . . . Call/text 719-500-1227.

or add our affiliate decal to your signage and benefit from our national presence and job referrals.

Imagine you’ve created a business with a well-designed name and logo. Now imagine other independent businesses in your c...
10/25/2026

Imagine you’ve created a business with a well-designed name and logo.

Now imagine other independent businesses in your community wanting to use that same name and logo, adding their own specialties, phone numbers, and social media information to their trucks, websites, and marketing materials.

You both benefit from the recognition of a common brand. And as more businesses use that brand, its recognition has the potential to grow—benefiting everyone associated with it.

That’s the idea behind HomeStar Name Licensing!
You remain the owner of your business. You make your own decisions, set your own prices, and operate on your own terms. You simply add the HomeStar name and logo to your business identity.

Let’s talk.

Mike Askins 719-500-1227 [email protected]

NOTE: You have the option of just using your current business name and logo, and just become an affiliate and display the HOMESTAR NAME and LOGO on your vehicle, website, and social media accounts.

WHO COULD BENEFIT?Here are just a few possibilities:⭐ HomeStar Roofing ⭐ HomeStar Handyman Services ⭐ HomeStar Landscapi...
10/25/2026

WHO COULD BENEFIT?

Here are just a few possibilities:

⭐ HomeStar Roofing
⭐ HomeStar Handyman Services
⭐ HomeStar Landscaping
⭐ HomeStar Floor Care
⭐ HomeStar Disaster Restoration
⭐ HomeStar HVAC
⭐ HomeStar Electric
⭐ HomeStar Plumbing
⭐ HomeStar House Painting
⭐ HomeStar Movers

And that’s just the beginning!

Let’s talk.

Mike Askins 719-500-1227 [email protected]

HERE’S WHERE YOU COME IN.I’ll be candid. HomeStar Name Licensing is a vision I want to turn into a nationwide business—b...
10/25/2026

HERE’S WHERE YOU COME IN.

I’ll be candid. HomeStar Name Licensing is a vision I want to turn into a nationwide business—but first, I need to prove the concept.

That means finding independent business owners who are willing to be among the first to put this idea to work in their own communities.

I’m looking for forward-thinking entrepreneurs who understand that you don’t necessarily have to become a franchisee to benefit from a recognizable brand.

Let’s talk.
Mike Askins 719-500-1227 [email protected]

WHAT’S IN IT FOR YOU?I’m offering qualifying early participants the opportunity to use the HomeStar name and logo FREE—F...
10/25/2026

WHAT’S IN IT FOR YOU?

I’m offering qualifying early participants the opportunity to use the HomeStar name and logo FREE—FOREVER!

You’ll also receive a free listing on MetaLocator, a platform that helps consumers find local businesses through searchable directories, location finders, and interactive maps.

Imagine being part of a growing network of independent businesses that share a recognizable brand while remaining independently owned and operated.

Of course, a shared name alone doesn’t guarantee more business. The goal is to build brand recognition over time, with every participating business helping establish the HomeStar name in its market.

I’m not asking you to buy anything. I’m inviting you to help prove a revolutionary new idea.

If you’re an independent home-service business owner who would like to learn more, let’s talk.

Who’s ready to help prove the concept?

Mike Askins
719-500-1227
[email protected]

The HomeStar Name LicenseThe credibility of a recognized brand — without giving up your independence.There is a big diff...
10/25/2026

The HomeStar Name License

The credibility of a recognized brand — without giving up your independence.

There is a big difference between owning your own business and looking like a small business.
Many independent contractors have years of experience, excellent technicians, loyal customers and a tremendous amount of expertise.

But when a potential customer sees an unfamiliar company name on a website, business card or service vehicle, they have no way of knowing how good that company really is.

That is where the HomeStar Name License comes in.

What if you could build your business on your own terms — while putting an established brand behind your name?

A HomeStar Name License is designed to give an independent service company the opportunity to operate under the HomeStar name and brand identity while remaining an independently owned and operated business.

You don’t sell your company.

You don’t become an employee of HomeStar.

And you don’t hand over the day-to-day operation of your business.

You remain the business owner.

You continue making the decisions that make your company yours.

HomeStar provides the brand identity and the licensed right to use the HomeStar name, trademarks and approved branding.

Your business. Your people. Your way of operating.
Traditional franchise relationships are built around a prescribed business system.

HomeStar’s Name Licensing concept takes a different approach. The independent company remains independent.

- You know your market.
- You know your customers.
- You know how to perform your trade.
- You know how to manage your employees and technicians.
- You know what works in your community.

HomeStar doesn’t need to teach you how to run the business you already know how to run. Instead, the HomeStar Name License is intended to give your existing business something it may not have today:

A recognizable professional identity.

Imagine putting the HomeStar name on your service vehicle.

Imagine a customer visiting your website and seeing a consistent, professional HomeStar brand.

Imagine being able to tell a prospective customer . . . We are a HomeStar Affiliate.”

That association can help communicate that your company is part of something larger than a single local operation. And yet, underneath the HomeStar brand, your company remains your company.

We’re not asking you to give up your independence.
That’s the point.

HomeStar was created around a simple idea:
Independent business owners shouldn’t have to choose between independence and the advantages of belonging to a recognized brand.

The HomeStar Name License is intended to bridge that gap.

- You bring the experience.
- You bring the employees.
- You bring the equipment.
- You bring the local knowledge.
- You bring the customers.
- HomeStar brings the brand.

Why would an established company want to license the HomeStar name?
. . Because your reputation doesn’t always show up on your truck.

A company may have 10, 20 or 30 years of experience and still look like an unknown company to someone searching for a service provider.

Branding can change that first impression.

A professionally presented brand can help an independent company look more established, more credible and more capable of serving the customer.
That’s particularly important in home services, where customers are inviting someone into their home and trusting that person with their property.

The HomeStar difference

HomeStar isn’t trying to buy your business.
HomeStar isn’t trying to replace your identity as a business owner.
HomeStar is offering something much simpler:
The opportunity to license the HomeStar name and brand and put that brand to work for your company.

You remain independently owned.
You remain responsible for your business.
You continue operating your company according to your own business decisions.
HomeStar provides the licensed brand identity.
Think of it as putting a bigger sign on a business you already built.
You’ve already done the hard part.
You’ve learned your trade.
You’ve built your customer base.
You’ve purchased your equipment.
You’ve hired your people.
You’ve survived the ups and downs of owning a business.
Why start over just because you want a stronger brand?
License the brand. Keep the business.
HomeStar Name Licensing

Your company doesn’t have to become a franchise to benefit from a professional brand.

The HomeStar Name License is designed for independent service companies that want the credibility and professional identity of the HomeStar brand while maintaining ownership and independence.

You run the business.
You make the decisions.
You serve your customers.
You build your company.
HomeStar provides the brand.

That’s the HomeStar Name Licensing concept.
A recognized name. An independent business. A different approach to growing your company.

Familiarity is a competitive advantageThink about the service vehicles you notice in your area. You may not have used th...
10/25/2026

Familiarity is a competitive advantage

Think about the service vehicles you notice in your area. You may not have used those companies, but you likely recognize their names.

— That recognition wasn’t accidental—it came from repeated exposure.
— And in many cases, recognition is what earns a business the first call.
— It may be one of the most cost-effective forms of advertising available: simple, consistent visibility over time.

The difference for entrepreneurs

When you build a brand from scratch, every impression must be created individually. Every truck wrap, every yard sign, every advertisement, every customer interaction is working toward building a name that no one knows yet.

When you operate under a shared brand, you’re not starting from zero. You’re contributing to and benefiting from a larger identity—while still earning business through your own workmanship, service, and reputation.
Your success will always come down to how well you serve your customers.

But your brand influences how often you get the chance to serve them in the first place.

The question worth asking

If three, four, or even a dozen professionally branded vehicles were driving through your market every day under the same name…How much value would that visibility create for your business? It’s a question every entrepreneur should consider when deciding whether to build a brand alone—or align with one that is expanding through a network of independent business owners.

And what if it were extremely affordable?

Your business . . . Our name. That’s the beauty of Name Licensing!

Largest Home Services Network in North AmericaWhen HomeStar reaches its goal of 7,500 affiliates, it will become larger ...
10/25/2026

Largest Home Services Network in North America

When HomeStar reaches its goal of 7,500 affiliates, it will become larger than North America’s biggest home-service organizations—including ServiceMaster’s impressive network of more than 4,600 locations.

What’s remarkable is how ServiceMaster achieved that success. It wasn’t built around a single trade—it became an industry leader by bringing together multiple home-service categories under one trusted national brand.

HomeStar is following a similar vision, but with a modern approach. We’re creating a powerful national brand that unites independent home-service professionals across a wide range of industries while allowing them to maintain ownership of their businesses and their local identities.

As a former ServiceMaster franchise owner for more than 25 years, operating five successful franchises, I’ve experienced firsthand the advantages of belonging to a respected national organization. The brand recognition, shared resources, and collective marketing power create opportunities that independent businesses simply cannot achieve alone.

That experience is why I’m committed to building HomeStar into America’s leading name-licensing network over the next 24 months.

Our Growth Milestones

As HomeStar expands, each milestone represents a significant increase in our national presence and market influence:

— 500 Affiliates – HomeStar becomes a recognized force in the home-services industry.

— 1,000 Affiliates – We rank among the nation’s largest home-service organizations.

— 2,500 Affiliates – We rival or surpass the largest single-brand home-service franchise systems.

— 5,000 to 7,500 Affiliates – We become larger than virtually every existing home-service franchise brand in North America.

Why 500 Is the Magic Number

Our first major objective is reaching 500 affiliates in the 750 750 targeted metropolitanus.This milestone creates the momentum that will propel HomeStar into becoming a und.

To reward the entrepreneurs who help us reach that goal, we’re offering an exceptional Founding Affiliate opportunity —

The first three affiliates in each of the 750 targeted metropolitan markets will receive:

— A substantially discounted licensing agreement

—No licensing fees for the first six months

—Exclusive membership in the HomeStar Founders Club

During our Proof of Concept launch, hundreds of entrepreneurs expressed tremendous enthusiasm for the HomeStar vision. That response confirmed we’re building something the marketplace has been waiting for.
Now we’re entering the next and most exciting stage of our growth—Key Affiliate Acquisition.

If you’re ready to become one of the founding leaders who helps shape the future of HomeStar while securing exclusive early-market advantages, this is your opportunity.

If you can see the vision we’ve laid out and are willing to accept the challenge—and the opportunity—of becoming one of HomeStar’s first 500 affiliates, we’d like to connect with you. We’ll share our comprehensive plan, answer your questions, and show you how you can become part of what we believe will be the nation’s premier home-services name-licensing network.

Your business . . . Our name.

LET’S ANSWER YOUR QUESTIONS1. What is name licensing? Is it legitimate? Can I actually do it?2. Can I become a HomeStar ...
10/25/2026

LET’S ANSWER YOUR QUESTIONS

1. What is name licensing? Is it legitimate? Can I actually do it?

2. Can I become a HomeStar Affiliate without changing my existing business name?

Let’s start with the short answers.

YES. Name licensing is a legitimate business model. YES, you can do it. And YES, you can become a HomeStar Affiliate without changing your existing business name.

Here’s how it works.

1. What Is Name Licensing? Is It Legitimate? Can I Actually Do It?

Name licensing offers a modern alternative to traditional franchising. Instead of buying into a franchise system with its associated fees, restrictions, and operating requirements, you obtain permission to use an established brand’s name and logo under a licensing agreement.

With HomeStar, our goal is to make brand recognition more accessible and affordable to independent home service business owners.

Rather than paying traditional franchise royalties that can consume a significant percentage of your revenue, our proposed model is designed around a much lower fee structure, with monthly fees potentially as low as 1%, depending on the agreement.

You keep control of your business. You remain independent. And you retain the freedom to make the decisions that determine your success.

You decide how to price your services, market your business, and serve your customers, subject to your licensing agreement and applicable laws.

Brand licensing is not new. It has been used across numerous industries for more than a century. What we’re developing is a way to bring the benefits of brand licensing to independent businesses in the in-home services industry.

But Let’s Be Real About What This Means.

This isn’t another internet scheme promising easy money.

It’s an opportunity for people who want to build something real.

While technology companies are laying off employees and outsourcing certain jobs, nobody is going to outsource the cleaning of your neighbor’s home, the repair of a deck, or the restoration of a damaged property overseas.

People will continue to need skilled, dependable home service professionals right in their own communities.

You don’t need to know how to code.

You don’t need a fancy degree.

And you don’t necessarily need years of experience running a business to get started.

With the right service, a sound business plan, effective marketing, and disciplined ex*****on, building a $500,000-plus home service business is an ambitious but achievable goal.

But let’s be clear: This is not passive income.
You’ll need to attract customers, deliver quality service, manage your finances, and potentially hire and supervise employees as your business grows.
It takes effort. It takes commitment. And it takes a willingness to learn.

But for the right person, the opportunity is real.
And HomeStar wants to help you pursue it.
Our Vision: A Strong HomeStar Presence in Every Major City

Our goal is ambitious: to build a network of 25 high-quality HomeStar Affiliates in every major city across America.

We’re not interested in simply signing up as many affiliates as possible. We want to partner with motivated, service-minded entrepreneurs who are serious about building strong, sustainable businesses.

By establishing a meaningful presence in each market, we can build brand recognition, strengthen local credibility, and create opportunities for our affiliates to learn from one another.

Imagine being part of a nationwide network of independent business owners who share a common brand while remaining in control of their own companies.
Affiliates can exchange ideas, share successful marketing approaches, and learn from one another’s experiences.

One recognizable name. Independent local businesses. A shared commitment to quality service.

That’s the HomeStar vision.

We’re not trying to eliminate your independence. We’re trying to make your independence more valuable.
. .

2. Can I Become a HomeStar Affiliate Without Changing My Business Name?

Absolutely! In fact, if you already own an established business, keeping your existing name may be the smartest option.

We recognize that you’ve probably invested considerable time, money, and effort into building your company’s reputation.

You have existing customers. You may already have vehicles, uniforms, business cards, a website, and social media accounts bearing your company name.
Why throw all that away?

OPTION A: Keep Your Existing Business Name
If you already operate a home service business, you can continue using your current business name and logo while becoming a HomeStar Affiliate.
You can display the HomeStar name and logo on your vehicles, website, and social media accounts, subject to your affiliate agreement and approved branding guidelines.

This allows you to benefit from two sources of recognition:

Your existing reputation: Continue serving the customers who already know and trust your business.

The HomeStar connection: Build additional credibility and visibility through your affiliation with a broader brand.

You’re not starting over. You’re building on what you’ve already accomplished.

Think of HomeStar as an additional branding asset that can complement your existing business—not necessarily replace it.

OPTION B: Build Your Business Under the HomeStar Name
If you’re starting a new business, or if your existing name isn’t helping you attract customers, using the HomeStar name and logo may be the better choice.

Instead of building brand recognition entirely from scratch, you can build your local business around the HomeStar identity.

Your marketing, vehicle graphics, website, and social media presence can all reinforce the same recognizable name.

That gives you a consistent brand identity from the beginning while you concentrate on developing your customer base and growing your business.

Which Option Is Right for You?

It depends on where you are today.
Already own a successful business? Keep your name and explore the advantages of becoming a HomeStar Affiliate.

Starting from scratch? Consider building your business under the HomeStar name.

Looking to grow beyond your current market position?

Let’s discuss how HomeStar affiliation might fit your goals.

The objective isn’t to force every business into the same mold. It’s to give independent entrepreneurs another way to compete, grow, and build lasting businesses.

THE BOTTOM LINE

You don’t have to buy a traditional franchise to build a successful home service business.

And you don’t necessarily have to abandon the business name you’ve already worked hard to establish.

HomeStar is about giving independent entrepreneurs another choice: the opportunity to benefit from a recognizable brand while retaining their independence.
If you’re serious about building a home service business—or taking your existing business to the next level—we’d like to hear from you.

Let’s talk about what HomeStar affiliation could mean for your business.

When HomeStar reaches its goal of 7,500 affiliates, it will surpass the size of many of North America’s largest home-ser...
10/25/2026

When HomeStar reaches its goal of 7,500 affiliates, it will surpass the size of many of North America’s largest home-service organizations—including ServiceMaster’s current network of more than 4,600 locations.

What’s especially interesting is that ServiceMaster achieved its success by bringing together multiple service categories under one recognized brand—not by focusing on a single trade. HomeStar is following a similar vision, creating a powerful national brand for independent home-service professionals across numerous industries.

As a former ServiceMaster franchise owner for more than 25 years, operating five franchises, I’ve seen firsthand the advantages that come from being part of a respected national organization. That experience is one of the reasons I am committed to building HomeStar into the nation’s leading name-licensing network over the next 24 months. Your business . . . our Name

The opportunity is here. The foundation is in place. Now it’s time to grow.

I invite you to join me on this journey.

— Mike Askins

Tech companies are laying off thousands. AI is replacing office roles. But AI can’t repair a deck, and you can’t 'outsou...
10/25/2026

Tech companies are laying off thousands. AI is replacing office roles. But AI can’t repair a deck, and you can’t 'outsource' house cleaning to another country.

The most ambitious people I know aren't building apps right now—they’re building in-home service empires. Why? Because even in a recession:

• Homes still need maintenance to protect their value.

• Home remodeling is the rage.

• Busy families still need to buy back their time.

• Senior citizens still need in-home support.

In-home services are the 'Inverse Economy.' When things get tight, people stop buying stuff and start investing in what they already own."

Here’s the sad truth: Most service businesses are unreliable. They don't call back, they show up late, and they’re unprofessional. You can win the market just by mastering the basics.

Your customers are simply looking for:

- A name they can trust: A solid reputation beats a low price every time.

- Real value: They want to see the result of every dollar they spend.

- A professional touch: Clear communication and a polished presence.

- Genuine respect: They want to feel like a priority, not just another job on the calendar.

That’s exactly why you should become a HomeStar affiliate!

Address

5142 N. Academy Boulevard
Colorado Springs, CO
80918

Telephone

+17192872733

Website

Alerts

Be the first to know and let us send you an email when HomeStar posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to HomeStar:

Shortcuts

Share