11/11/2026
This Veterans Day, we honor our founder, Joe Choate, whose service came long before the company that still carries his name today.
After serving in the U.S. Merchant Marines during World War II, Joe Choate went on to found Choate’s in 1958 and built the business on service, faith, and hard work. We’re proud to remember his legacy today and to honor all veterans who have served our country.