05/22/2026
📘✨ BIG NEWS ✨📘
I’m beyond excited to officially share something that has been on my heart for a long time…
My new book is here:
“The Ultimate Home Seller Playbook” 🇨🇱🏡
This book was created to help Texas homeowners understand what to REALLY expect when selling their home — without the confusion, overwhelm, or costly mistakes.
Inside, I break down:
✔️ How to prepare your home to stand out
✔️ Pricing strategies that attract serious buyers
✔️ Marketing that gets maximum exposure
✔️ Common mistakes sellers make (and how to avoid them)
✔️ How to negotiate the best price and best terms
✔️ What actually matters in today’s Texas market
After years of renovating homes, helping sellers navigate emotional moves, downsizing transitions, probate situations, and major life changes… I wanted to put real-world guidance into one place to truly help people.
This isn’t fluff.
This is boots-on-the-ground, real estate experience from someone who has lived it. 💪🏡
A huge thank you to Krista Mashore for co-authoring this project with me and helping bring this vision to life.
Whether you’re thinking about selling next month or next year, my goal is simple:
👉 Help you make smart decisions
👉 Reduce stress
👉 Protect your equity
👉 And help you walk away with the strongest outcome possible
This book represents more than real estate to me.
It represents growth, grit, resilience, and building a legacy through serving people well. ❤️
If you’d like a copy or want to talk about your goals, message me anytime.
— Cheri Ettinger
REALTOR® | Option One Real Estate
“Here to help. Here to serve.” 🏡