03/19/2025
Itโs hard to believe that itโs been this long, but Virtuoso Premium Polish and Cleaner turns 30 years old this month.
It started out as an in-house product to clean the very high-end vintage guitars we had as inventory for Virtuoso Vintage Guitars in Houston back in March of 1995. Weโd bring it to the guitar shows we would attend all over the country and clean guitars as we bought them in the booth.
Other dealers would see guitars they had passed on looking brand new and ask us how we did it.
I have to give credit to Tim Lawson of Timโs Guitar Repair in Baton Rouge for convincing me that we needed to brand and sell both the polish and the cleaner as they were the best things he had ever seen in the guitar world.
A couple of months later having gone through some exhaustive testing to ensure it was safe on any Nitro, cured shellac or poly finish (thanks Ron), the product and packaging you know and love was born.
At this point we have sold countless bottles and protect everything from pre-war Martin D-45s to Bursts and pre-CBS Fenders. We also protect modern instruments and I would venture a few Hondo IIโs as well.
A lot of companies have copied us, a few have slandered us, one posted some kind of chemical test that erroneously said we had trace amounts of silicone (itโs never, ever been part of our formula) that got spread so far and wide across the internet that we gave up trying to correct it.
Itโs an expensive formula and bottle prep, and as the price of everything has risen significantly, we have only bumped our retail price a few times. Thatโs why many of our competitors can copy our bottle, our texture or the fragrance we put in the polish, but they donโt match our results.
Weโd love to make 80%+ margins on our products like our competition does, but you canโt get our results without investing in the proper ingredients, blending and packaging.
All we do is polish and cleaner. We have never line extended into other areas, because that isnโt our mission. We are focused on delivering the best polish and cleaner available and have been the benchmark for the last 30 years.
Thatโs not to say we donโt try to improve the product from time to time, but since nothing has delivered a better result, we have never had to alter the formulation of the Polish and Cleaner that the end users wind up with.
So to close, we want to offer our sincere thanks to our dealer network, our international distributors and most importantly, our customers. We see all the retail orders that go through and recognize some of our customers who have been with us for decades. We appreciate you very, very much.
With respect and thanks,
Rick and Kirsten๐๐ฏ๐