02/20/2026
Hey y'all ๐
Over the past couple of years, weโve poured everything we have into Maid Mamas โ as business owners and as moms. After a lot of reflection, weโve realized some changes are necessary to keep this business sustainable long-term.
To continue operating responsibly and maintaining the quality weโre known for, we will be:
โข Raising pricing on many current recurring jobs and other services
โข Pausing taking on new recurring clients for the time being
โข No longer taking new commercial or post-construction jobs
โข Limiting availability for deep cleans and move-in/out cleans
The short explanation:
We have been operating in functional burnout for over a year while the business has largely just been breaking even. That isnโt sustainable for our families, our team, or the longevity of Maid Mamas.
The longer explanation:
When Maid Mamas started, our goal was simple โ provide excellent service at rates that are accessible to most, while paying our cleaners well. We are proud of the living wages we provide and the families weโve been able to support through both employment and our services.
What we underestimated was the true cost of running and scaling a business the right way โ payroll taxes, insurance, workers comp, supplies, equipment, training, marketing, state and federal taxes, and the countless behind-the-scenes hours outside of physical cleaning.
Like many small businesses, the majority of revenue goes directly back into operating costs. For a long time, we compensated for that gap with our own time, energy, and unpaid labor. But this isn't sustainable.
Weโve realized that in trying to remain affordable, we failed to fully value our own time and capacity.
So weโre recalibrating.
We are choosing sustainability over burnout.
Quality over volume.
Longevity over overextension.
We deeply appreciate every client who has supported us and trusted us in their homes. If these changes mean you need to go in a different direction, we truly understand and hold no hard feelings.
With better balance and financial stability, we believe weโll be able to show up even better โ for our team, our families, and for you.
Thank you for being part of our journey ๐๐ป
โ Mercedes & Ashley
