04/19/2025
We Have A New Look
Over the past 5 years, our core focus and financial foundation has transformed.
Kasel Rocks was established in 2004 as a high end residential design/build firm. We specialized in natural boulder and stone walls and hardscaping.
The “tree logo” was rolled out in 2007. Strategically chosen, the tree symbolized growth, resilience, and deep rooted stability with an artistic focus, accented by straight lines and crisp angles representing the way we designed and built outdoor living spaces.
With our pivot into commercial maintenance and large facility, critical infrastructure snow and ice management over the past 5 years, our team decided to update our image to something more fitting.
Through this 5 year period, Kasel Rocks has become hyper standardized and experienced substantial growth due to that standardization. Our structure and order stands out through out the green and snow industries.
Introducing our new logo. We chose a minimalist style to create simplicity in directly showing who we are. The angular approach symbolizes the stability, reliability, and structure we have built our reputation on.
This logo will carry our name from our currently regional footprint into multiple other markets and states over the next 5 years and WE ARE EXCITED!
Keep an eye out over the next month for the transition of our assets, new website, and uniforms.
