HaierFamily

The Pak-China Relation: Pakistan-China completed 60 years of friendship and the inspirational friendship between these two nations is getting closer & stronger with the time span. Since both countries have established diplomatic ties in 1951, they are enjoying beneficial relationship with each other. Pak-China has strengthened their diplomatic relations, military, cultural and economic relations in the past many decades. Pak-China has also established the trade relations to be recognized in the world and to boost up to global economy. Haier: A Global Brand Haier’s strategy is to continue providing innovative and quality products and services that bring value to its consumers around the world in times of global economic difficulties contributed to this success. Haier’s main competitors’ market shares in major home appliances, refrigeration appliances and home laundry appliances have generally declined, while Haier’s market share increased in all categories. Euro monitor International; the world's leading independent provider of business intelligence on industries, countries and consumers, has ranked Haier No.1 in Global Major Appliances Brands ranking by brand shares and has announced Haier Group as leading business intelligence firm in the world. Euro monitor International’s rankings also place Haier’s refrigeration appliances and Haier’s home laundry appliances first by global brand name. Haier strives to provide products and services that always meet its customers’ needs. The rankings show that customers around the world appreciate our efforts, and increasingly chose Haier over other brands. The Haier brand is on the path of becoming a true global brand, recognized for its innovation, quality and value.” said Ms. Zhang Tieyan, Director of Haier Global Branding Operation and Haier spokesperson. Haier Production Facility in Pakistan Anticipating the vast potential of Pakistani market, Haier has set up a state-of-the-art industrial park at Raiwind Road Lahore. The production plant spreads over a vast area of 63 acres with a covered area of 0.6 million square feet including a workers’ colony. This production facility has the capacity to produce over 1 million pieces of household appliances per annum. Since production began in June 2002, the Pakistan’s domestic market has increased rapidly. Haier Pakistan: A Symbol of Operational Excellence Haier Pakistan is a strong evidence of Pak-China relationship. The joint venture between Ruba General Trading Company and Haier group of China brought Haier into Pakistan eight year ago. Haier Pakistan is operating in the Pakistani market with a commitment to help its consumers reap the benefits of modern lifestyle and unmatched nationwide customer support. Haier’s vision is to improve the standards of life throughout Pakistan by offering high quality products with innovative features aimed directly to make its users’ life easier, enjoyable and yet affordable. Haier believes that the essence of globalization is localization. For Haier, this means a “Three-in-One” operational framework: complete localization of design, manufacture, and marketing. Haier aims to use local financing and employees to become a part of the local community while creating a global brand. Mr. Hu Jintao (President of Republic of China) especially visited Pakistan to Inaugurate the Haier-Ruba Economic Zone which proved to be a big stepping stone in Pak-China friendship history. Mr. Hu Jintao appreciated the role of Haier Pakistan in the development of the country. As a part of developing the cultural ties between both the countries; Haier Pakistan has also given the opportunity to its customers, sales partners and staff to go to the China to see the Beijing Olympic Games in 2008 which proved to be a great motivation for all of them and they paid hearties thanks to Haier for proving that it is a global brand that always works on developing the ties between both the countries in terms of social, economical and technological grounds. Similarly Haier Pakistan’s latest campaign, titled “Shanghai Surprise” has won the hearts of millions all around Pakistan when Haier sent many customers and other stakeholders to Shanghai to witness one of the world’s largest cultural exhibition and around 70 million people from all over the world visited this exhibition in 2010 during 6 months. Haier Pakistan’s Nationwide Network Hundreds of sales outlets, eight large product exhibition hall, 19 service centers, a fully operational call service center, 205 exclusive dealer’s network and one of the nation’s widest network has been established in Pakistan besides the amazingly improved marketing network too. Haier Pakistan’s steady after sale service network always stands in front to handle customer’s complaints on time. Haier’s Achievement in Pakistan Haier Pakistan has the overall market share of 12 % in Pakistan and Haier ranks 2nd in the home appliances market in Pakistan. Haier AC is on number 1 position in Pakistan and Washing Machine is on number 2 while Haier Refrigerators are also ranked among the top three brands in Pakistan; which is a big achievement in a very short span. Haier Pakistan is getting very positive response from the market and dealers and distributors are very happy with Haier Products as they are receiving huge demand from the end customers. Haier has the capacity to produce 3,000,000 units of all product categories in Pakistan. Products portfolio of HPK have been rapidly expanded from the original refrigerators, air conditioners, washing machines to Deep freezers, commercial air conditioners, televisions, LCD TVs, LED TVs, microwave ovens, and other 10 series even over 100 models including the entire category of domestic appliances that deals in irons, toasters, sandwich makers, DVD players etc. Haier: A Corporate Social Brand in Pakistan Haier has always been at the forefront in every crucial time. Millions of Rupees have been donated by Haier Global Head Office in China and Haier Pakistan (HPK) towards relief efforts of the recent flood hit areas in Pakistan. HPK's employees have also put in their best efforts by contributing a reasonable amount from their salaries. Similarly, during the earthquake in Pakistan in the year 2005 the Haier team had visited the affected areas to take active part in the relief operations, and played a major role in supporting the people in those areas. The humanitarian role of Haier Pakistan was also recognized and appreciated by the government of Pakistan during the time, and it received Sitara-Esaar award for the relief efforts it rendered. In a similar situation, when China suffered a massive earthquake in the year 2008, Haier Pakistan also donated a handsome amount to support the Chinese government in their relief operation. Haier Pakistan runs a social welfare society of its own by the name of EHSAAS that keeps on doing a lot of humanitarian and philanthropic activities in various hospitals and other places of need to help deserving people. In short, Haier believes in the philosophy of spreading happiness among everyone through continuous efforts, towards making the world a better place to live in. Haier will always fight for being a socially responsible brand that always recognizes and respects the realities and circumstances of its customers and responds to these by rewarding them with inspiring solutions they can always rely on. Future of Haier in Pakistan Haier is at the forefront of the next wave of home appliances and consumer electronics, it strive to create products that allow consumers to lead better and healthier lifestyles. Haier Pakistan is rapidly gaining popularity & acceptance with every passing day in Pakistani market by offering quality durables to its valuable customers. Due to best quality and innovative products, Haier Pakistan’s presence in market has put the immense pressure on other players in market to produce best to compete with Haier. Haier Pakistan will take a new direction towards Eco Life in relation to Haier products as all the product are energy efficient & environmental friendly yet enhance the lifestyle of the people to inspire their lives. Haier Pakistan has the edge as it is a brand that is technologically advanced (capable technology) and is user friendly with the competitive price. Haier is customer focused company and is introducing customer orientated products to enhance the life of targeted & potential customers. Conclusion Haier is a leading global brand that recognizes and respects the realities and circumstances of its customers and responds to these by rewarding them with inspiring solutions they can always rely on. Haier comes from the belief that progress lies in continued technological advancement in order to make customers’ lives easier, more efficient and more productive and it will continue making all the efforts to excel in the market. As Haier is moving towards Eco-Life which will be very effective in making customers’ life more convenient in terms of products usage & efficiency. The idea of Eco-Life will reflect the Haier promise of ‘Smarter Life, Better Planet’ for the masses in Pakistan. Products General Home Appliances Refrigerators Haier is one of the world’s largest and most advanced refrigerator manufacturers, producing over 12 million units of refrigerators and freezers annually at its 20 production facilities worldwide. Haier consistently applies leading global technologies in the manufacturing of its products. Haier is the first company to make breakthroughs in integrating fluorine-free, energy-saving technologies with large freezing capacity, and solve technological problems related to sterilization. Haier has also rolled out the world’s first variable-frequency refrigerator, which is made of heat insulating material designed for aerospace. Household Air Conditioners At its eight large production bases in China, Haier uses the world’s most advanced automatic flexible production lines to ensure the delivery of large quantities of highly reliable air conditioners, which are exquisite in quality and free of defects. Washing Machines Haier produces washing machines of 5,000 different specifications under 18 categories, and is the only company in the world with the capability of large scale production of top load washing machines (popular in Asia), front load washing machines (popular in Europe), agitator washing machines (popular in America) and dual-drive washing machines. Haier, with a mission of “customer-oriented design”, pays great attention to safety, health, and the environmental concerns of consumers in designing its products. Haier has introduced a series of new hi-tech environmentally-friendly washing machines, staying ahead of the market trend and demonstrating the technological innovation capability of the company. Freezers Haier produces 1.8 million units of freezers each year. Haier is licensed to supply products for military provisions, and is the only company to win the bid for three consecutive years. Haier freezers have received ISO9001 quality, ISO14001 environmental compliance, and ISO12001 metering and testing certification. Haier is also China’s first freezer maker to receive TUV International Safety Certification, and was the first to receive a no-fluorine certificate from the United Nations Development Program. Home Appliances for Kitchen Microwave Ovens Haier offers microwave ovens in 50 varieties under 8 categories, including mechanical,electronic and digital, and with the capacity range of 17-litres to 40–litres. Haier ovens feature both stainless steel and painted stoves, and come with top doors and side doors. In 2003, Haier developed the steam microwave oven, taking the lead in the application of new technology. Haier is committed to manufacturing high-quality, high-tech and environmentally friendly products, using components made by the world’s top 500 companies. Haier microwave oven products have received FCC and FDA certificates from the U.S Federation Drug Administration. Audio and video products Color TVs Growing at an annual rate of 141% over the last 9 years, Haier color TVs are manufactured with the application of high technology. Haier aims to provide the right products for different consumer groups, gaining high customer recognition. Haier is committed to strengthening its global competitiveness, with the creation of a global supply chain under the concept of “competitive cooperation”. Haier’s extensive range of products, including traditional TVs, flat-panel TVs, digital TVs, wireless TVs, touch TVs and 5.1 sound system TVs, aim to bring more freedom, comfort and greater entertainment to homes and customers. Commercial Air Conditioners Haier has become a well-known global brand for commercial air-conditioners for its strong R&D, excellent product performance, and marketing capability. Haier delivers commercial air conditioners, large multi-system air conditioners and large cold-water air conditioning units in 8 categories and 260 specifications, featuring an integration of fluorine-cooling, wind-cooling and water-cooling functions. Haier’s variable-frequency, variable capacity multi-system central conditioners, flexible variable-capacity screw compressors, and household variable-frequency central air conditioners lead the industry trend with their energy

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