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FROM THE ARCHIVES  #15 – MEET JED 🐶Last week's archive post about supporting the SPCA and Cranford Hospice included a ph...
06/10/2026

FROM THE ARCHIVES #15 – MEET JED 🐶

Last week's archive post about supporting the SPCA and Cranford Hospice included a photograph of a little Jack Russell sitting rather confidently in the driver's seat of an SPCA Animal Rescue van.

That was Jed — unofficial third member of the Mobile Car Valet team.

Jed came to work with us every day and even had his own Mobile Car Valet puffer jacket for those cold early starts.

His contribution to productivity was somewhat questionable.

Most of the actual valeting was spent asleep on the front seat of the van.

However, thanks to his height, he was ideally positioned for quality-control inspections of wheels and tyres.

And there was one workplace sound he never slept through — the click-clack of the container holding his favourite food.

Cheese.

Within seconds, Jed would appear at the back of the van to collect his share. Once the lid clicked shut again, he knew the opportunity had passed and returned to the front seat.

But Jed's real contribution was people.

Our regular customers knew him, and he was particularly popular when we valeted vehicles at a local retirement home.

Some residents had relatively little company. When Jed arrived, you could see the difference.

If he took a liking to someone, he'd gently sit on their lap and provide the occasional hello lick. Despite all the usual Jack Russell energy, he seemed to understand that these people required a gentler approach.

He made them smile.

And looking back, that's probably a better contribution to a working day than anything we could have put on an invoice.

Jed never actually valeted a vehicle.

But he became part of our customers' experience and part of the history of Mobile Car Valet.

Every small business needs good people around it.

Occasionally, one of them has four legs, a personalised uniform and insists on being paid in cheese.

Your business journey starts here.

mobilecarvalet.nz

FROM THE ARCHIVES  #14 – GIVING SOMETHING BACK ❤️Back in 2014, Kay and I decided we wanted Mobile Car Valet to give some...
28/09/2026

FROM THE ARCHIVES #14 – GIVING SOMETHING BACK ❤️

Back in 2014, Kay and I decided we wanted Mobile Car Valet to give something back to the Hawke’s Bay community that was supporting our little business.

Two organisations immediately came to mind — Cranford Hospice and the SPCA.

Rather than simply making a donation, we thought we could contribute something we were pretty good at — cleaning vehicles.

Cranford Hospice had two cars and the SPCA had two vans, so we offered to valet them completely free of charge, doing one vehicle each month on a rotating basis.

The SPCA was an easy choice for us. We’ve always had a soft spot for animals, particularly those needing a helping hand.

And Cranford Hospice was equally special.

Like so many people in Hawke’s Bay, we knew what an important place it was. The compassion and care their people provide to patients and their families at such a difficult time is something pretty special.

We couldn't do what they did.

But we could clean cars.

So that's what we did.

Looking back at these old photos reminded me of something that still holds true today.

Giving back doesn't always mean writing a cheque. Sometimes it's simply looking at what you've got, what you're good at, and asking — how can we help?

Oh... and that little bloke sitting rather importantly in the SPCA Animal Rescue van?

That's Jed the Jack Russell, our unofficial third member of the Mobile Car Valet team.

But Jed deserves a From the Archives story all of his own... 😄🐶

Your business journey starts here

mobilecarvalet.nz

FROM THE ARCHIVES  #13 – THE TALE OF THE SNAIL 🐌At some point in our Mobile Car Valet journey, I had another one of thos...
21/09/2026

FROM THE ARCHIVES #13 – THE TALE OF THE SNAIL 🐌

At some point in our Mobile Car Valet journey, I had another one of those ideas…

I bought a little Nissan S-Cargo with the intention of turning it into another Mobile Car Valet work vehicle.

And yes…

S-Cargo. Escargot. Snail. 🐌😂

It arrived looking fairly ordinary, so around the back of our old workshop I painted out the factory grey trim, fitted a set of rather flash 18-inch alloy wheels, and then set about signwriting it in our Mobile Car Valet colours.

Then Kay decided our little Snail needed eyelashes.

Naturally. 😂

And suddenly we had one very eye-catching little Mobile Car Valet vehicle buzzing around Hawke’s Bay making sure everyone noticed it.

There were, however, a few minor issues…

It was horrible to drive.

It bounced around on those low-profile tyres.

The blind spots were terrible.

And it was seriously underpowered.

But here’s the funny part.

All the gear we needed fitted comfortably in the back.

We fitted comfortably in the front.

And that funny little Snail went out to work and earned just as much money as our bigger vans did.

That taught us something pretty important.

You don’t need to spend a fortune on a work vehicle to make money.

It needs to be suitable for the job, reliable, clean and tidy — and if it looks sharp and gets people noticing your business, even better.

Big van or little Snail, it isn’t the size of the vehicle that earns the money.

It’s what you do with it.

🐌 Big or small – they can earn up tall!

LESSON LEARNED

Don’t confuse expensive with effective. Sometimes the little bloke can earn just as much as the big one.

Your business journey starts here.

mobilecarvalet.nz

FROM THE ARCHIVES  #11 — “I BUFFED UP A BLACK HEARSE TODAY!” ⚰️😂Now there's a phone call you don't get every day.Back in...
14/09/2026

FROM THE ARCHIVES #11 — “I BUFFED UP A BLACK HEARSE TODAY!” ⚰️😂

Now there's a phone call you don't get every day.
Back in the early days of Mobile Car Valet, we'd been lucky enough to hear that an Auckland-based company had one of its cutting and polishing experts travelling around the country.
They were offering training to people who wanted to learn the proper skills involved in bringing tired vehicle paintwork back to life.
We jumped at the opportunity.

Our new Napier franchisee, who featured in last week's story, took to cutting and polishing with enormous enthusiasm.
And then one day my phone rang.
His opening words were something along the lines of:
“I buffed up a black hearse today!”
Crikey. 😂
And this wasn't some nice new shiny hearse that just needed a quick tickle with the polisher.
It was around 50 years old.
Black paint is unforgiving at the best of times. Every mark, swirl and imperfection seems to stand out — and on a vehicle of that age there was plenty of opportunity to put those newly learned skills to the test.
He took his time and worked carefully through the process.
And the result?
Absolutely fantastic.
The old black hearse came up beautifully.
In fact, the company that had provided the cutting and polishing training was so impressed with what he'd achieved that they gave him glowing feedback on the finished job.
For someone who had only recently swapped selling insurance for operating his own Mobile Car Valet business, it was quite an achievement.
One week you're knocking on doors trying to sell insurance.
Not long afterwards you're standing there with a machine polisher in your hands bringing the shine back to a 50-year-old black hearse.
You couldn't make some of this stuff up. 😂
We unfortunately don't have a photograph of the actual hearse being polished.
So we've used a little modern technology to recreate the moment.
And yes...
we made sure the power cord was kept off the paintwork! 😂
LESSON LEARNED
Never stop learning new skills.
The more capable you become, the more opportunities you can say YES to when something unusual rolls through the door.
Even when it's normally used for taking somebody out through another one. ⚰️😂
Your business journey starts here.
mobilecarvalet.nz

🚐 SPRING ROOF TREATMENTS ARE ALREADY UNDERWAY!After a warmer winter, mould, lichen, black spots and other nasties have b...
10/09/2026

🚐 SPRING ROOF TREATMENTS ARE ALREADY UNDERWAY!
After a warmer winter, mould, lichen, black spots and other nasties have been making themselves at home on motorhome and caravan roofs around Hawke’s Bay.
Now is the perfect time to stop them in their tracks.
We recommend having your roof treated annually.
And please don’t clamber up there yourself…
RISK MY LIFE — NOT YOURS! 😂
Kay holds the ladder. I do the dangerous bit!
Full details and prices are in the advert below. 👇
Pete – 0274 973 955
NZMCA Member #48301

5 YEARS AND STILL GOING STRONGA big congratulations to Kieran, who started Mobile Car Valet Mt Maunganui / Papamoa in Se...
07/09/2026

5 YEARS AND STILL GOING STRONG

A big congratulations to Kieran, who started Mobile Car Valet Mt Maunganui / Papamoa in September 2021 and is still operating today.
Five years in business doesn’t happen by accident.

It takes hard work, good customer service, consistency and a willingness to keep building.

For us at Mobile Car Valet (NZ) Limited, milestones like this matter because they show that this isn’t just a business idea on paper.
It’s a system that real owner-operators have used to build real businesses in real communities.

Well done Kieran — five years is a great milestone.

Your business journey starts here
www.mobilecarvalet.nz

FROM THE ARCHIVES  #10 HE CAME TO SELL ME INSURANCE...It was around April/May 2013 when there was a knock on our front d...
31/08/2026

FROM THE ARCHIVES #10

HE CAME TO SELL ME INSURANCE...

It was around April/May 2013 when there was a knock on our front door.
Standing there was an insurance salesman.
He'd come to sell me insurance.
He left wanting to buy a car-valet franchise. 😂
Here's how it happened.
I listened to his sales spiel and then asked him:
“How many times a day do you get crushed by people who just hate insurance salesmen?”
His answer?
Many times. In fact, most of the people he approached didn't want to know him.
I looked at him and said:
“With the great personality you've got, you'd be better off selling car valeting!”
Then I explained why.
People actually wanted what we did.
They rang us.
They were happy to pay us.
They loved seeing the result.
And, even better, some of them would ring us again later and ask us to come back and do it all over again!
Then came the clincher.
We had work pouring in and needed someone to help share the load.

And it just so happened...
we had an opportunity available for a new Mobile Car Valet franchisee in Napier.
I could virtually see his eyes light up.
Imagine going from knocking on doors trying to convince people to buy something they didn't particularly want.....to having your own phone ring with customers who actually wanted what you were selling.

Within a remarkably short time, the answer came:
“I'm in. Where do I sign?”
He invested $30,000 in the Napier franchise.

We bought another van, I signwrote it to match the first one and — boom — Mobile Car Valet had doubled in size.
Two operators. Two vans. Two cities.

And as the photos show, we weren't standing around admiring our flash-looking vans either. We were out there working — including learning the skills of cutting and polishing vehicles and producing results we were pretty damn proud of.
We'd gone from cleaning vehicles at home and wondering whether this little idea might work.....to having so much work coming in that we needed somebody else to help us handle it.
All because an insurance salesman knocked on the wrong door. 😂

LESSON LEARNED
Sometimes an opportunity doesn't arrive looking like an opportunity.

Sometimes...
it knocks on your front door trying to sell you insurance.

Your business journey starts here.

mobilecarvalet.nz

FROM THE ARCHIVES  #9 — ZERO TO HEROWe'd decided to go mobile.Now we needed to make sure people actually knew we existed...
24/08/2026

FROM THE ARCHIVES #9 — ZERO TO HERO

We'd decided to go mobile.

Now we needed to make sure people actually knew we existed!
Timing helped us enormously. We managed to get an advert into the local Yellow Pages just days before the cutoff.
Remember the Yellow Pages? 😂
Most adverts back then were black and white because colour wasn't cheap. We went the other way and paid for colour.
My previous life as a signwriter came in handy. We kept the advert simple — who we were, what we did and how to contact us. No screeds of unnecessary information.

Then we tried another relatively new marketing idea — GrabOne.
The idea wasn't simply to make money from the GrabOne deal. We wanted to get ourselves out there, working on vehicles where other people could see us doing it.
It worked!
We sold around 50 valets through GrabOne and suddenly our van was appearing in driveways, workplaces and car parks around Hawke's Bay.
People would walk past, see what we were doing and ask questions.

Then the phone started ringing - and ringing.
Business went through the roof — helped considerably by the fact that, at the time, we basically had no competition doing what we were doing.

These two photos capture that exact period.
In fact, we'd moved so quickly that we hadn't even finished changing the signage on the van from Waterless Car Valet to Mobile Car Valet when these first mobile jobs came in!
The new signage followed very shortly afterwards.

We'd gone from cleaning vehicles at home, wondering whether this little idea might work...to being out there mobile with the phone ringing and work coming in.

Zero to hero happened surprisingly quickly.
And looking back, there was another lesson in all this:

Sometimes you don't need complicated marketing. You need to get yourself noticed, make it easy for people to understand what you do — and then do a bloody good job when they give you the chance.

Thinking about starting your own business journey?

Your business journey starts here.

mobilecarvalet.nz

FROM THE ARCHIVES  #8Bu**er Me… The Name Was Available!We’d bought the Waterless Car Valet system, rebranded the busines...
18/08/2026

FROM THE ARCHIVES #8

Bu**er Me… The Name Was Available!

We’d bought the Waterless Car Valet system, rebranded the business, and thought we’d nailed our point of difference.

Cleaning cars without water!

We thought it was pretty flash.

There was just one small problem.

Customers didn’t seem nearly as excited about our clever new technology as we were. 😄

Instead, we kept getting asked:

“Are you mobile?”

My initial reaction was pretty much…

Bu**er that! They can bring their vehicle to us!

We were still operating from home, and that suited me just fine.

Around the same time, another bloke had been offering a mobile car cleaning service around town. Then he disappeared. People said his phone was disconnected and no one could track him down.

That’s when the lightbulb went on.

Maybe people were trying to tell me something.

So I jumped online to see if a certain domain name was available.

I typed in:

mobilecarvalet.co.nz

And bu**er me…

IT WAS AVAILABLE!

Boom.

I hit the register button straight away.

What a coup. What a Bobby Dazzler.

I’d somehow landed a name that would become our website, trading name, and ultimately our company name — Mobile Car Valet (NZ) Limited.

Best of all, it said exactly what we did.

Sometimes I don’t realise just how good I am.

This time I reckon I was better than double good! 😂

But there was a serious lesson in all of this.

We thought customers would be excited about how we cleaned their vehicles.

They were telling us something else entirely:

Convenience.

They wanted us to come to them.

That didn’t mean abandoning the waterless system — far from it.

Our owner-operators still specialise in waterless vehicle cleaning today and use the technology for most of the valets they carry out.

What changed was how we positioned the business.

Eventually, I stopped telling the market what I thought it wanted… and started listening to what it was actually asking for.

And that changed everything.

Lesson Learned:

Sometimes your customers will tell you exactly where your business needs to go. You just have to listen.

Your Business Journey Starts Here

mobilecarvalet.nz

Five years ago, Mitch wasn't entirely sure we were legitimate. 😂These photos popped up in our Facebook memories over the...
10/08/2026

Five years ago, Mitch wasn't entirely sure we were legitimate. 😂

These photos popped up in our Facebook memories over the weekend.
They were taken five years ago, just after Mitch had completed his Mobile Car Valet training with us in Napier and was preparing to head home to Tauranga in his newly sign-written van and start his own business.

We sent Mitch a message congratulating him on reaching five years.

His reply was too good not to share:
“Wow… it’s honestly crazy to think that 5 years has already gone by. Time really does fly when you’re having fun.
I’m still absolutely loving every moment of it. ❤️
I can remember back to the very beginning when I was so sceptical, thinking, ‘Surely this has got to be some sort of scam!’ 😂
Fast forward 5 years, and I couldn’t be more grateful that I took that leap.
Pete and Kay, thank you both so much. Truly, I wouldn’t be where I am today without your system, your guidance, and everything you’ve taught me about getting off the runway and taking flight.
Now we’re flying… and the sky isn’t even the limit! 🚀✈️
Here’s to 5 years — and many more to come!”

We couldn't have written a better five-year update ourselves.

Starting your own business takes a leap of faith. We can provide the system, equipment, training and ongoing support — but ultimately it's the person behind the business who has to make it happen.

Mitch did exactly that.
Five years later, he's still out there doing it — and more importantly, still loving it.
Congratulations mate. Kay and I are pretty proud of what you've achieved. 👍

mobilecarvalet.nz
Your Business Journey Starts Here.

Address

216C Te Awa Avenue
Napier
4110

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