30/08/2026
GIANTS TERMITE AWARENESS CAMPAIGN — SUMMARY
Giants Cleaning & Fumigations Services conducted a termite awareness campaign in selected areas of Lilongwe using one-on-one community engagement, social media awareness and online questionnaires.
Key Findings
50% of participants viewed the awareness campaign as a welcome and useful initiative.
Only about 20% demonstrated basic/direct knowledge of termites and their activity in their areas.
Many homeowners relied on builders, hardware sellers, friends, social media and YouTube for termite advice.
A significant number of homeowners used local chemicals, unverified products and DIY remedies, which sometimes resulted in continued infestation and increased damage.
Some homeowners considered professional pest control too expensive and therefore delayed treatment.
Others were frustrated because they expected termite treatment to provide a permanent solution, without understanding the importance of monitoring, environmental correction and follow-up.
DIY treatment influenced by YouTube and online information sometimes delayed professional intervention, allowing infestations to become more severe.
Builders were frequently relied upon for termite advice, highlighting the need for better collaboration between builders and professional pest-management companies.
Main Problem Identified
The campaign revealed a gap between termite awareness and professional termite management.
Many homeowners view termite control simply as:
> “Buy chemicals and kill the termites.”
The professional approach should instead be:
> Inspect → Diagnose → Treat → Prevent → Monitor → Follow up
Key Recommendation
Giants should expand the campaign into a Data-Driven Pest Management Intelligence Programme, combining community awareness, online reporting, property inspections, GPS mapping, risk assessment, treatment records and follow-up monitoring.
Overall Message
The objective is to move homeowners from reactive termite treatment to proact
