05/02/2026
✨Technology, Truth & Tyre Service Economics 🔧
A smooth, safe and comfortable drive is not just about buying premium tyres,
it’s equally about how those tyres are installed and serviced, and the quality of equipment used by the operator.
During our recent interaction with top management of an Italian equipment manufacturer, an eye-opening discussion took place around global tyre service economics 🌍
💡 A striking comparison:
➡️ In many European countries, when a customer buys tyres worth $160, the tyre shop earns nearly $100 only as service charges — for fitment, balancing, alignment and precision work.
➡️ In DELHI NCR, car owners enjoy most of these services free of cost — despite the use of state-of-the-art technology and imported equipment.
This reality was truly surprising for them.
What impressed them even more was understanding how Indian tyre retailers sustain operations, invest in world-class machines, continuously train manpower, and still deliver high-quality services without separate pricing pressure on customers.
🤝 The discussion turned into a learning exchange, where they explored our operating model, market sensitivity, and the effort required to survive and grow in Delhi NCR’s highly competitive environment.
Their appreciation reinforced our belief —
👉 Quality equipment empowers operators
👉 Skilled operators ensure customer comfort
👉 Long & comfortable rides are engineered, not assumed
At Resham Tyres, we don’t compete on price —
we compete on precision, integrity, and customer trust.
🚘 Global standards. Indian realities. Sustainable excellence.