16/11/2022
An initiative by Otrivin Breathe Clean asking adults to take small actions to Breathe Cleaner.
Otrivin identified schools across Delhi NCR and using pencils made out of air pollution residue, enabled kids to write letters to adults. On Children’s Day 1000 letters were released through a film and as content on social platforms. Each letter was written by a child asking adults to adopt one simple action so that their future could be secured.
The 1000 Open Letters campaign is an initiative under the Otrivin Breathe Clean banner of Actions to Breathe Cleaner. As a part of this initiative – kids wro...