08/06/2026
We promise reality, not perfection ✅
Today we were over in Whitstable getting these rather heavily contaminated carpets looking their best before the house goes to market. A dozen rats, lizards, big spiders and other pets had caused some pretty gnarly looking carpets.
The only problem? The carpets are 100% wool.
“What’s the issue with wool” I hear you say, is it not the same as cleaning any other carpet?
Quite the opposite: Wool is an absorbent natural protein fibre mainly composed of keratin. The fiber surface can bind with almost anything spilt on it; dyes, tannins and pigments from pretty much anything will create a chemical bond to the yarn and without re-dying, extensive UV light treatments these are usually permanent unless they’re dealt with right away.
This is why it’s important to know what you’re dealing with before you start a job. Far too many companies just book everything in without a scooby of what they’re turning up to.
Us on the other hand make sure that the customer is fully aware of the outcome BEFORE we start. To the best of our ability anyway. We told this customer before starting that the urine stains would likely be permanent and although visually brighter, cleaner and fresher the individual stains would likely only fade a little not disappear entirely.
Letting people know the outcome in advance achieves 2 things:
1: The customer isn’t promised perfection, and they have a realistic theory on how the carpets will look after without being left disappointed. In turn gaining trust, opposed to being promised perfection and being less than happy with the result.
2: Less demand on yourself. There is physically nothing you can do to improve it further than we already have that would cost any less than replacing. So why put pressure on yourself to achieve a result that isn’t there.
In this case. The carpets are “clean” but not damage free, urine has been neutralised and removed but the chemical damage from it is still visible, the customer was aware of what to expect and is happy, job done ⭐️