09/19/2026
Happy launch to Neville Park Press!
During the first tour I was given of Beach Solar Laundromat, owner Alex Winch turned to me after I asked “How did you know to do this?” and responded with a smile: “There’s no manual for a laundromat!” There’s no manual for his life either. He makes it up as he goes along.
Born in Edmonton and raised in Burlington, Alex came to Bay Street in 1985 after graduating from Queen’s Engineering Physics. How did he come to Beach Solar Laundromat and Monk’s Fine Fabric Care? “That’s a long story.” Yes it certainly is. This is the distilled version. The geek version is @: https://www.beachsolarlaundromat.ca/alex-winch-interview-2026-06-10-oro/
In 1985, Alex became a very successful Bay Street technology analyst. Four years later his boss disagreed with some of his valuations so he independently continued researching Canadian companies, starting a hedge fund in 1990 and expanding to a New York City office. In 1994, The Beach Village called him home: “Walking along Queen, shopkeepers were overwhelmingly friendly and legitimate. That weighed the balance between neighbourhoods where my partner and I looked.” In 1995, he retired on performance fees to enjoy his new neighbourhood.
But Garth Drabinsky sued Alex after he wrote a letter to Forbes rebutting a claim Drabinsky made in an article that Livent’s books were accurate. Facing deep pockets, Alex agreed to publish apologies, cover shorts, and a three-year silence. “It was unjust, but I saved my nest egg from a fight my lawyers said we couldn’t win.” Drabinsky was charged and jailed soon after, but the Livent shareholders Alex had wanted to protect, lost.
Alex had invested in a Californian company running casinos at a loss, so he volunteered to help improve returns. Elected to the board and then made chair, he was quickly asked to resign when recommendations he was making for governance changes angered everyone else. He left, but then met with shareholders who agreed to a hostile proxy fight and gave him authority to battle for them, which they won. The board was changed over and the company reported a profit the next quarter.
Pivoting gladly away from that world, in 2002 Alex paid cash for bricks & mortar on Queen Street East: “I wanted to get my arms around my investment and have 100% control. The building had a laundromat, vacant store, and upstairs apartment, held together with chewing gum and duct tape ~ the perfect project for me.”
Why perfect? His research days into other peoples’ startups had prepared him for what lay ahead. “Running a small business is a non-stop sequence of addressing issues. When you first get started, every transaction or interaction is an issue requiring your attention. As you grow, and iterate, only the exceptions to the norm will require your attention. Your day will still be happily filled.”
Alex’s idea for his first problem-solving project came from having designed and installed a solar shower in the wilds of Muskoka for family. For his business, he went professional to commission a solar thermal roof installation ~ the fun schematic is on Beach Solar’s wall ~ and rebranded as Beach Solar Laundromat. “I bought and upgraded a community utility that could be a service. My machines see heavy use evenings and weekends. Weekday Wash & Fold staff could keep machines busy and assist walk-ins.”
And so it goes! To finish the story of Alex Winch’s Beach Solar Laundromat / Monk’s Fine Fabrics, please go to www.https:nevilleparkpress.ca and check Beach Tapestry Threads Downloads.
© 2026 Marion Wyse