30/10/2026
PUBLIC APOLOGY – I HAVE TO COME CLEAN!
I owe everyone an apology. For the past three years I've been quoting incorrect chlorine percentages for our Ultrasoft cleaning solutions. My conscience keeps screaming "LIAR!!!" So here's my great confession!
Back in early 2023, after having to start again (you know the history), I returned to batch washing instead of proportioners. That first job, pictured here, demonstrated the enormous difference in chlorine consumption and reinforced my concerns about American cleaning systems.
HERE'S WHERE I STUFFED UP! Our original working concentration was around 0.5% using 10% chlorine. When we changed to 200 L batches and 12.5% chlorine, I continued calculating percentages in my head using the old figures out of habit.
For example, I was claiming that 4 L of chlorine in 200 L produced a 0.5% solution. WRONG! It was actually 0.25%, exactly HALF what I was claiming! At 3.5 L, the concentration was even lower, just 0.21%. And when we use only 1 L, it's an incredible 0.0625%!
To be fair, 2023 was a particularly difficult year mentally, emotionally and financially. I was rebuilding my life and business, and somewhere along the way I made a mistake that became a habit. As our products and methods improved, chlorine consumption kept falling, but my incorrect percentages followed us until last month.
I finally discovered the error while making a chlorine dilution ready reckoner for everyone. Apparently, the first bloke who needed it was the bloke making it! 😂 No more mental arithmetic on the run!
BUT HERE'S THE FUNNY PART. NOT ONE PERSON PICKED UP ON IT!
We've had plenty of critics, haters and copycats questioning our methods, some even calling me a liar! Yet nobody checked the maths. All that criticism and not one calculator between them! Great job, fellas. YOU REALLY SHOWED ME! 😂
And now the shocking revelation. WE'VE ACTUALLY BEEN USING LOWER PERCENTAGES THAN I'VE BEEN CLAIMING! The haters are gonna love that! 😂
And remember, our claim of up to 40 times less chlorine refers to TOTAL chlorine stock consumed per house wash, comparing our 1 L jobs with reported 40 L conventional jobs using equivalent stock strength, not just solution percentages.
NOW SOMETHING IMPORTANT.
Yes, we've had critics, copycats and pretenders, but there are also operators genuinely trying to follow our lead and improve their methods. MUCH RESPECT TO THOSE GUYS!
A special shout-out to Ben Andrews, the FIRST person to publicly thank us for sharing our knowledge back in the day. One of the few who openly acknowledged where he'd learned something rather than claiming he'd figured it all out himself. Much respect, Ben! 👍
From day one, we've put our CUSTOMERS FIRST. Ultrasoft was developed to protect people's homes, gardens and our own health and wellbeing. We used the American equipment and soaps ourselves, including products carrying cancer and reproductive harm warnings. Those concerns were a major reason we developed a different approach.
We're not interested in rumours, criticism or shade from industry suppliers. Never have been, never will be. If others genuinely follow our lead and improve their methods, that's a win for everyone. Our focus remains on customers, their properties and doing the job properly.
So I sincerely apologise for my incorrect calculations, and especially for using LESS chlorine % than I've been telling everyone! 😂
My conscience is clear. No more maths in my head on the run!
Ultrasoft® – Responsible Chemistry.
And hopefully, from now on, responsible mathematics too! 😂
