24/04/2026
Founder Profile: Tumelo Nong
Founder & Managing Director – Hygienestep (Est. 2020)
Tumelo Nong is a passionate entrepreneur, service innovator, and founder of Hygienestep. A proudly South African sneaker and footwear hygiene, SMME established in 2020. Tumelo Nong, Born on 14 April 1988 and raised in Kagiso 2 (West Rand). He's journey is rooted in resilience, ambition, and a deep commitment to building solutions that serve everyday people.
In 2020, Tumelo officially founded Hygienestep. A sneaker and footwear cleaning SMME dedicated to restoring, maintaining, and extending the life of shoes while prioritizing hygiene. What started as a small operation quickly grew into a recognized local brand known for its quality, convenience, and attention to detail.
Hygienestep’s unique selling point lies in its strong focus on hygiene, not just cleaning shoes, but ensuring they are sanitized, refreshed, and safe for everyday wear. This diversification reflects Tumelo’s forward-thinking approach and commitment to meeting customer needs while scaling the business sustainably.
Tumelo is driven by more than just business success, he is committed to building a brand that represents growth, resilience, and community impact. His vision for Hygienestep is to become a leading name in footwear hygiene and care across South Africa, while also creating employment opportunities and inspiring young entrepreneurs from township communities.
Tumelo Nong’s journey from humble beginnings to building Hygienestep is a testament to resilience, vision, and entrepreneurial drive. Through dedication and a clear sense of purpose, he continues to grow Hygienestep into a brand that not only cleans shoes,but restores confidence, preserves value, and promotes hygiene in everyday life.
