06/01/2026
Some of y'all are charging Nordstrom-level service prices...
..then discounting yourselves all the way down to Dollar Tree.
A potential client hesitates.
You panic.
They raise an eyebrow.
You lower the price.
They mention another quote.
You start negotiating against yourself before they even ask.
Why?
Because somewhere along the way, cleaning business owners were taught that being "nice" means being cheap.
It doesn't.
Being professional doesn't mean discounting.
Being kind doesn't mean discounting.
Being empathetic doesn't mean discounting.
You know what happens when you discount your way into a job?
You spend the next six months resenting it.
You rush through the work.
You dread seeing their name on the schedule.
You complain about the client.
You burn out.
And then wonder why you're exhausted.
The truth is, most cleaning business owners don't have a pricing problem.
They have a courage problem.
They're afraid someone might say no.
Here's a news flash:
People say no.
That's how business works.
You are not required to subsidize someone else's budget with your labor.
Just because a client wants a discount doesn't mean they're entitled to one.
I want a ranch with a creek running through it in Sedona.
We don't all get what we want.
You cannot build wealth with clearance rack confidence.
Stop apologizing for your pricing.
We are not the Dollar Tree.
Listen here: https://www.buzzsprout.com/2155653/episodes/19251250-we-are-not-the-dollar-tree-ep-201.mp3?download=true
Watch here: https://youtu.be/a35c2auZQxc
In this episode of Cleaning Business Life, Shannon Miller breaks do...
