10/09/2025
MARYVILLE, Tenn.—Tucked in the foothills of Tennessee’s Smoky Mountains is a factory that has figured out a way to manufacture in America that’s cheaper, quicker and better.
It’s the home of a famous American writing implement: the Sharpie marker.
Pen barrels whirl along automated assembly lines that rapidly fill them with ink. At least half a billion Sharpie markers are churned out here every year, each one made of six parts. Only the felt tip is imported, from Japan.
Peterson is now the CEO. And these days, most Sharpies—in all 93 colors—are made at this 37-year-old factory. Newell did it without reducing the employee count, and without raising prices. But to get to this place took close to $2 billion in investments across the company, thousands of hours of training and a total overhaul of the production process.
“I felt like we had an opportunity to dramatically improve our U.S. manufacturing,” he said.
Peterson estimates the average wage at its Maryville facility, which employs 550 staff, has gone up some 50% over the past five years—without a change in head count.
With additional investments in robots and training, the factory has been able to make pens at three to four times its previous speed, he said. The quality is better, too.
The result is a playbook for making low-cost, high-volume products domestically, albeit one that requires long-term planning and a lot of investment.
President Trump, who uses a custom Sharpie, has slapped high tariffs on many imports with the goal of prompting more companies to do what Newell has done and bring manufacturing back to the U.S.
If you walk on the Maryville factory floor today, you’ll hear the click-clack sounds of Sharpie barrels and caps being loaded on assembly lines. Workers drive forklifts to transport giant barrels of ink, while smaller robots deliver components like resin to production and assembly areas.
There are marked squares all over the factory floor to delineate space for more lines to shift to America, such as Sharpie’s Clearview highlighter; it will move back from China in coming months.
The factory operates around the clock, making 1.8 million fine-tip Sharpies a day.
📰: WSJ