12/06/2020
Hi Bosses! Do you currently position yourself as a wantrepreneur, or an entrepreneur?
If your brand is now just a business idea, don’t worry.
❤️ I’ve got your back boo.❤️
I’m going to share with you the top 3 tips that I use with my own business coaching clients in transforming a business idea into a fast-growing brand and business:
1️⃣ Find Your Purpose
Aka “the mind”. This is the NUMBER ONE most important (yet most neglected) step. It is important to set both your personal and business purposes before you go on and write your 30-page business plan. Trending products sound profitable but not sustainable. Before you decide, try to sit down and figure out the “why”. Why you want to pursue this path. Why should you be the one who would serve this industry that you’re now choosing. Building a successful business is a growing path and a transformation journey. Aligning with your purpose would make sure it’s the exact path that life could lead us to. Find out the “why”, and it shall lead us to the “how”.
🔈 - play the chorus from 🎤
2️⃣ Become The Expert In Your Market
Aka “the stuffing”. Before you jump into a new industry and invest in hundreds of thousands in starting up a new brand and business, make sure you’ve done extensive market research about your product or service. Think of it as you yourself being the customer of this specific product or service, WHAT combination of keywords and phrases would you type on the Google search bar? HOW would you address your core problems? WHO would you buy from? And WHY would you buy from these companies?
3️⃣ Build An Unique Brand
Aka “the package”. When your potential clients see your brand, what do they relate to on an emotional level? Can they trust this yellow-purple-pink-blue-green brand, or would they prefer this orange-black themed brand that sells them this new pumpkin seed oil supplement? If you can provide a solid brand image that allows your potential clients to relate to you on a psychological level, AND if you are able to prove to them that you can deliver your results without any doubt - Congratulations, you’ve already won the hearts (and cash) from your prospects.
