11 O'Clock Creative

11 O'Clock Creative 11 O'Clock Creative is a full-service production company offering visual solutions to small business

03/31/2021

Take this as a sign that it is TIME to invest in YOURSELF! And the best way to do this is through video to grow your brand. ⠀
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🎥 Video is proven to be the best form of marketing to reach consumers. It comes in many different forms and can be an investment in both TIME⏰ and MONEY💵. You can invest in professional video or in DIY video: one is more money and one is way more time! There is a time and a place for both kinds!⠀
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Professional videos: video business cards, how-to/explainer videos, testimonials, video tours of a space, website branding videos, etc.⠀
DIY videos: behind the scenes, q&as, Instagram Reels, Tik Toks, short introduction videos, tour of your work space, a day in the life videos, etc. ⠀
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Both types of video will help your brand grow, but you need to know when to invest your TIME⏰ vs your MONEY💵. DIY video is GREAT when you are just starting out, or as an interim between larger projects, but make sure you understand the importance of investing money into your business through video. ⠀
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Message us if you are ready to take that leap, if you want to learn what type of video you need for your business, or if you want help planning and executing your DIY video, in the interim of your larger projects! ⠀
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Leave me a comment and tell me what type of DIY video you are investing your time in this week! 👇🏼

It's Monday, so we wanted to drop some inspiration for your week! You're doing a great job at growing your business/bran...
03/08/2021

It's Monday, so we wanted to drop some inspiration for your week! You're doing a great job at growing your business/brand with video - keep up the amazing work!

Here are video content ideas for Instagram (or Facebook!) for each day of the week!

Monday: Introduce yourself! It's probably been a while since you've said hello to your followers, so make a short video about who you are and what you do and post it right to your feed!

Tuesday: Give a tip! People love insider secrets - make a Reel for Instagram showcasing something that someone outside your industry might not know!

Wednesday: A day in the life! Take your followers behind-the-scenes of your business on your Instagram stories. Then, compile all the stories into one long post for IGTV!

Thursday: Go live! Instagram live and Facebook live are GREAT marketing tools because they are FREE and they notify all your followers that you are going live. Grab someone in or outside your industry, do a quick chat, and then save the whole video to post to your feed!

Friday: Answer questions! It's been a long week, so lets have your followers do the work. Put a Q&A box in your Instagram stories, have your followers ask you questions, and then answer them on video in your stories. They'll love seeing and hearing directly from you!

Good luck with your tasks!

Here at 11 O'Clock Creative, we pride ourselves on being very eco-friendly - we only have one earth to live on and we ne...
02/16/2021

Here at 11 O'Clock Creative, we pride ourselves on being very eco-friendly - we only have one earth to live on and we need to do our best to take care of it, in this moment that we have. That is why we especially enjoy working with businesses that share in that mindset, to help spread their message through visual content. As a sustainable business, video is your best marketing tool because guess what? It is sustainable! ⠀
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So lets break this down then: how IS video sustainable?⠀
1) Video content involves ZERO use of paper. We can plan, script, film and edit with no paper products. And the final product is shared online (on your website, social media, Youtube, LinkedIn, etc.), so you are not printing promotional materials, such as flyers or newsletters, or even photographs from a photo session. We are keeping the planet clean by making your company a video business card instead of a physical business card, or an animated video ad instead of a printed promotional flyer. ⠀
2) Video is *virtual* so it can be changed on a dime with zero risk and high reward. Lets say you print a stack of 1,000 business cards to pass out to potential customers in the store. And then you notice a spelling error. Think of all the paper that was wasted. When you make a video, that spelling error can be changed so quickly, you won't even remember it was there in the first place.⠀
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Think about additional ways in which your company can practice sustainability through video. What tasks can we automate for you, so that your company can take steps to a cleaner world? Maybe you have a memo that is printed every morning for your coworkers to read: can we make that into a video? Maybe you have a training booklet for new hires that you have to update every so often with new pages: can we make that into a video? Perhaps it's simply a training video to teach your employees about how they can be more mindful of sustainability in the office! The possibilities are endless and we cannot wait to embark on this journey with you!

02/15/2021

Listen up: we know that this pandemic has been a tough time for businesses trying to automate their services. Something you might have hired a crew for in the past has to be done completely online or on your own and that is DAUNTING! But do not fret: that is what 11 O’Clock Creative is here for! We offer complete virtual video services to turn your STRESS into SUCCESS!

This video illustrates just a FEW of the roles that we take on when completely overseeing virtual video for your company! We will do the full set-up with your talent, help with tech issues, script, direct, edit and implement the videos for you, if you need!

Seen here: we worked with Collegewise, a company that has been filming in-person “explainer videos” for years with a videographer/director, to flip the idea on its head and completely go virtual with the process. We took care of everything from scheduling the talent to editing the videos within their time frame so that they could get them out to their students on time.

If you are a business that is wondering how to automate services during Covid, look no further! Save time, money and stress by hiring 11 O’Clock Creative to do the work for you!

Email us today to get started today!

Please leave us questions about virtual video below! ⬇️

02/12/2021

🔈Listen up: we know that this pandemic has been a tough time for businesses trying to automate their services. Something you might have hired a crew for in the past has to be done completely online or or your own and that is DAUNTING! But do not fret: that is what is here for! We offer complete virtual video services to turn your STRESS into SUCCESS!

🎥This video illustrates just a FEW of the roles that we take on when completely overseeing virtual video for your company! We will do the full set-up with your talent, help with tech issues, script, direct, edit and implement the videos for you, if you need!

💡Seen here: we worked with Collegewise, a company that has been filming in-person “explainer videos” for years with a videographer/director, to flip the idea on its head and completely go virtual with the process. We took care of everything from scheduling the talent to editing the videos within their time frame so that they could get them out to their students on time.

If you are a business that is wondering how to automate services during Covid, look no further! Save time, money and stress by hiring 11 O’Clock Creative to do the work for you!

Email us at the email in our bio to get started today!

Here’s the thing:The opportunities for video for your business are ENDLESS 🎥 You might think you know what you want when...
02/04/2021

Here’s the thing:
The opportunities for video for your business are ENDLESS 🎥 You might think you know what you want when you contact us, but it might not be what you NEED.

The difference between a video technician & a video strategist is this: a video technician can come to set and film what you ask them to film. A video strategist will work with you in tandem to figure out the best strategy for planning, filming and implementing your video content to help your business grow.

➡️ Swipe through to read about SOME of the types of videos we offer, but the sky is the limit. We want to tailor your video experience to YOU.

We offer all video services as in-person or virtual, and in addition to ⬆️ these examples, we offer social media video, event videography, behind the scenes, educational videos, origin story videos, etc.

so what are you waiting for? dm us and grab a free 30-minute consultation to chat about how we can grow your business through video today!

02/02/2021

Do you know what you probably need?
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A BRANDING VIDEO🎉
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Have you ever clicked onto someone’s website and there is a nice, clean, bright video playing in the banner area or in the background? Website video is on the up and up, as brands and businesses are discovering it’s the best way to showcase both work ethic and personality on a website.

If you are CUSTOMER FACING (think: a photographer, a coach, a real estate agent, etc.), and rely heavily on your personality and relationship with customers, consider getting a website or branding video today! The best part is that the footage is timeless and can be repurposed into a video business card or social media content down the line!

*Visit out website (link in bio) to learn more about branding video, including starting prices!

Featured: photographer on a shoot in Brooklyn, NY 📷

💡GOOGLE KNOWS BEST! Do you have a Google Business profile? First of all, we highly recommend signing up, even if you are...
02/01/2021

💡GOOGLE KNOWS BEST!

Do you have a Google Business profile? First of all, we highly recommend signing up, even if you are service-based and do not have a location. If you sell a SERVICE and are looking for clients, it’s a great form of organic SEO.

Aside from your business credentials, guess what Google suggests you upload to your profile. A VIDEO 🎥

Google understands, just as we do at 11 O’Clock Creative, that video is the BEST way to show what makes your business unique, whether it’s service-based or product-based. You can TELL your story through words, you can SHOW through pictures, or you can do BOTH through video. Keep reading to find out our recommendation of what KIND of video to upload⬇️

The most stream-lined type of video we can suggest is a Video Business Card (swipe to slide 3 for more info if you still don’t know what that is). As a business owner, you NEED to show your face and you NEED to tell you story to get potential clients and customers invested in your business. As consumers, we are way more likely to buy from someone we trust. So instead of repeating your story a million times, why not embed it once in a beautiful video?

📷 Picture this: you create a Google Business profile, a potential customer searches an SEO keyword that lands them on your page, they click to your website. But who are you? What do you look like? Why should they invest in your services? They send an email that leads to a back and forth, which leads to a consultation, which leads to an eventual sales call and then they ghost you.

Now imagine you had a Video Business Card on your welcome page. They spend TWO MINUTES watching your story and they immediately know they want to work with you because they love your origin story and your energy. They go straight to your calendar and book an appointment (or consultation) with absolutely no time spent on your end to reel them in.

⬆️ That is the power of video. Head to the link in our bio to learn more, including our starting prices 💰We can’t wait to meet you!

🎥 Being a videographer during a pandemic is NOT EASY! A majority of my work (75%) usually involves sales meetings, clien...
01/29/2021

🎥 Being a videographer during a pandemic is NOT EASY! A majority of my work (75%) usually involves sales meetings, client chats over coffee, and in person shoot days in studios. Filming is a CLIENT-FACING job and nobody can contest that.

⏰Over the past few months, I’ve had to pivot into VIRTUAL PROJECTS and an extensive amount of creative editing. In January alone, we’ve edited three large scale projects and have been working on a series of “explainer videos” with a client as ongoing work. This is all done •through a computer screen• I get on Zoom with the talent and direct them through their tech set-up and script, then they transfer the footage and my team edits it together for the final product.

This is all to say, ANYTHING IS POSSIBLE! If you have an idea for your business that could benefit with video, or you have a problem that needs solving, don’t let the pandemic stop you! We all have to pivot to adapt to this new normal. And 11 O’Clock Creative is right there with you to figure out what works best.

✨ Bonus: we are booking LIMITED IN PERSON video & photo shoots starting February 15th. We have ONE more slot for February and TWO slots for March (depending on the scale of your project). Let’s chat about how we can work together! The sky is the limit!

photo by , edited by

Sure, video can be an aesthetically pleasing addition to your feed or timeline, or it can be a nice welcome on your webs...
11/13/2020

Sure, video can be an aesthetically pleasing addition to your feed or timeline, or it can be a nice welcome on your website. But did you know that 85% of businesses are using video as a marketing tool? What’s holding YOU back?
Video can be a problem-solver for almost any pain point that you are experiencing at your business. Do you spend 20 hours of precious time a week on sales calls? Do you find yourself repeating the same speech 10 times a week for training? Are you struggling to book clients or sell product? Do you find yourself with downtime and wish you had more work? Are you trying to figure out how to build an efficient business model? Video is timeless and can assist with all of these problems. Invest in good video and you will be impressed with your progress!
Let me know your business pain points below (or in my DMs) and let’s chat video marketing for YOUR BUSINESS (30-minute free consultations calls available if you mention this post) 🎥

Although video is so important to help small businesses organically grow, branding does not stop there! We had the pleas...
10/24/2020

Although video is so important to help small businesses organically grow, branding does not stop there! We had the pleasure of rounding out a branding experience with with an in-salon photo shoot. We got to capture their beautiful studio, along with their Covid-safe processes. These photos were placed strategically on their website and social media with SEO and organic marketing at the forefront, in order to help grow their business. Message us to chat video and photo strategy for your small business! We can’t wait to work with you 🎥

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