Loon & Broom

11/03/2026

🗳️ We hear it's Election Day!

So, naturally, we have a very important question for you...

🧻 Team Basic Roll

🚽 Team Origami

Cast your vote in the comments!

May the best roll win. 🇺🇸

10/22/2026

10/21/2026

A little initiative goes a long way.

When we take on a new vacation rental, we're not just learning the property. We're looking for opportunities to make it better.

During a recent turnover, I noticed the bathroom grout could use some extra attention.

Nobody asked. It wasn't on a special cleaning checklist. It was simply something I noticed and decided to tackle.

About 20-30 minutes, a grout brush, and a little elbow grease later... 👀

Is it perfect? Not yet!

But that's the beauty of ongoing property care. Not every improvement has to happen in one visit.

Phase 1 complete.

Because at Loon & Broom, our goal isn't just to maintain a clean property. It's to continuously raise the standard. 🌲🧹

10/12/2026

Because guest experience should include every guest 🐾

Lily approved.

10/09/2026

October is National Women's Small Business Month!

A month dedicated to recognizing the women who take risks, chase dreams, create opportunities, and build businesses that make a difference in their communities.

In June of 2025, I started Loon & Broom with an idea, a handful of cleaning supplies, and absolutely no idea just how much my life was about to change.

What started as one woman cleaning properties has grown into a team, a growing portfolio of clients, and a business that continues to open doors I never imagined walking through.

And while I'm incredibly proud of what Loon & Broom has become, I'm just as proud to be part of a much bigger community of women entrepreneurs.

Because behind every woman-owned business is a story.

Some started out of necessity. Some followed a lifelong dream. Some wanted more flexibility for their families. Others simply saw an opportunity and decided to take a chance on themselves.

And behind those businesses are early mornings, late nights, (lots of coffee 🤪), financial risks, lessons learned the hard way, and a whole lot of determination.

As a business owner and a mom of two little girls, one of the things that means the most to me is knowing they're growing up watching their mom (and dad) build something of their own. Something that started as an idea and became a reality through hard work, persistence, and a willingness to figure things out along the way.

But this month isn't just about my journey.

It's about the women opening storefronts, providing services, creating products, employing their neighbors, supporting their families, and investing back into the communities they call home.

To the women who have been building for decades, the women just getting started, and the women still dreaming about taking that first step - this month is for you. 🫶🏽

Here's to building businesses, creating opportunities, supporting one another, and showing the next generation of girls what's possible.

Happy National Women's Small Business Month!

Tag a woman-owned small business you love in the comments! Let's show them some love. 🤍

10/09/2026

Some properties have a history worth sharing. 🌲

Today, Loon & Broom had the opportunity to care for PinePoint for the first time.

While cleaning, I couldn't help but notice the character of the cabin, particularly the beautiful woodwork and original floors.

After learning that the floors had been milled and installed by the original owners, I reached out to the host to learn more.

What I discovered was a story dating back to the 1940s.

Two Norwegian immigrants, Waldo and Arvid Bretsen, began building this cabin using native Norway pines milled right on the property. After interruptions and years of hard work, the cabin was completed in 1962.

For decades, PinePoint remained a gathering place for generations of the Bretsen family.

And today, nearly 65 years after its completion, it continues welcoming people to the Northwoods.

One of my favorite parts of this business is getting to care for properties that have stories like this.

Because sometimes, we're caring for more than just a vacation rental. We're caring for a piece of history. 🌲

Check out PinePoint here 👇🏽
https://www.airbnb.com/rooms/679093720774007953?unique_share_id=14acc9ed-71bd-4158-b61c-46b8e938d02a&viralityEntryPoint=1&s=76

10/05/2026

Looks Clean vs Is Clean

The little details could be the difference between a stay and a 5-star stay

10/01/2026

Today is fueled by sweater weather, fall colors, and a Horse Brew Iced Americano. 🍂☕️

Taking the time this fall between bookings to connect with short-term rental hosts about their properties is one of my favorite parts of the job.

Meeting new faces, touring gorgeous lakeside cabins, learning what makes each property unique, and prepping for the year ahead.

Summer 2027 might feel a long way away, but behind the scenes, we’re already getting ready for another busy season at Loon & Broom. 🧹🦆

09/30/2026

Sometimes the most important part of a turnover has nothing to do with cleaning. 👀

During a turn this week, our team discovered a leaking kitchen faucet. The cleaner notified me immediately, I contacted the host, and maintenance was able to get out to the property and make the repair before the next guests arrived.

A small leak isn't a huge deal when it's caught early.

Left unnoticed between stays? That's a different story.

This is one of the reasons our turnover checklists go beyond simply cleaning the property. Our team is often the first set of eyes on a home after guests leave, and we're looking for more than dirty countertops and unmade beds.

Sometimes a successful turnover is the problem the next guest never knows happened. 🤍

09/28/2026

Let’s take a moment to appreciate fall in the Northwoods 🍂

Sometimes, in the middle of busy cleaning days, the scenery makes you stop and appreciate what’s really around you.

Caring for properties here has made me appreciate every setting and every season in a whole new way - getting a firsthand look at what guests will get to experience.

Whether it’s gorgeous summer sunrises, fall colors that just pop, or quiet snowfall outside, I get a front-row seat to it all from properties throughout the area.

Just another day at Loon & Broom. And today, we’re appreciating everything Mother Nature has to offer. 🍁