09/10/2026
I am a Marketing & Structure School student completing my AI assignment for Kerakleen by Glizt using the SPARK framework. 🎬✨
The video shows a resort where cleaning is being done, but the products being used are not removing stubborn stains. Guests demand refunds and threaten bad reviews, showing why effective cleaning matters to their experience and the business’s reputation.
Here is how I applied SPARK:
S: Study your customer.
I focused on hotel and resort owners who want happy guests and repeat bookings but face complaints despite their cleaning efforts.
P: Speak one benefit.
I chose effectiveness: tackling stubborn dirt and stains for visibly clean spaces.
A: Have a creative angle.
I used a dramatic resort scene with angry guests demanding refunds, then introduced the Chief Cleaning Officer to create curiosity about the solution.
R: Relate it to the product.
I connected the cleaning problem to Kerakleen by Glizt as the solution for tackling the dirt and stains behind the complaints.
K: Keep the next step clear.
I directed interested customers to contact us via DM or WhatsApp through the link in our bio to order.
See how I made this video? I learnt it from Marketing & Structure School. Nelly taught me! 💃🏽
Nelly Agbogu