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Second in Kona. Champion of the 2026 IRONMAN Pro Series.Gustav Iden rode a strong, consistent bike leg, then saved his b...
11/10/2026

Second in Kona. Champion of the 2026 IRONMAN Pro Series.

Gustav Iden rode a strong, consistent bike leg, then saved his best for the marathon. He ran the fastest split of the day (2:36:58), moving up through the field to take silver on the Big Island and win the overall Pro Series title.

Gustav raced in honor of his late mother, wearing a suit designed in her memory and riding a custom Giant Trinity Advanced SL built for the occasion. Equipped with a CADEX Cycling Aero WheelSystem and the new CADEX Sync Aero Extension Bars, the bike he raced in Kona is now the grand prize in his fundraiser for Kreftforeningen, the Norwegian Cancer Society.

Coming four years after his 2022 win here, and after some difficult seasons, this podium carries a meaning all its own.

Congratulations, Gustav. A champion’s season, punctuated on the biggest stage.

Photos: slowtwitch / Santara Studios / Triathlon Focus / Timotheus Kredel

11/10/2026

The eagle has landed 🦅

COLE PATON takes custom Anthem Advanced SL wearing the new CADEX Cycling Max XC WheelSystem to the top with a Little Sugar MTB win at the Life Time Grand Prix Life Time Big Sugar Classic 🥇

🎥: Chris Milliman

Cole feels the need... the need for speed 💨The eagle has landed just in time for Little Sugar MTB. The decision was made...
09/10/2026

Cole feels the need... the need for speed 💨

The eagle has landed just in time for Little Sugar MTB. The decision was made to go in a slightly different direction for Cole Paton's new custom Anthem Advanced SL to celebrate defending his USA Cycling Marathon MTB National Championship—his third in four years—and it couldn't have come out any more majestic 🦅

Catch Cole aboard his new fighter jet this weekend as the Life Time Grand Prix series continues with the Life Time Big Sugar Classic!

📸: Garrett Payer
🎨: Unlimited Colors

09/10/2026

That's a wrap on the 2026 WHOOP UCI Mountain Bike World Series 🎁

Dario Lillo finishes his season with another top-ten XCC, earning 7th overall in the season standings. Jens Schuermans came in with an unfortunate rib injury, but showing his true grit, he fought every lap to still give it his all in true Jens fashion 💪

This race marked Jens's last in Giant Factory Off-Road Team colors; we'd like to take this opportunity to thank him for 4 amazing years on the team and wish him all the best in his next chapter!

Watch Ep. 11 of Factory Files, "Fin", now live on YouTube → https://brnw.ch/21x6gK7

🎥: Vamos Studios

Sharing the same Advanced Pro-grade composite frame, the all-new Anthem Advanced Pro and Anthem X Advanced Pro allow mor...
08/10/2026

Sharing the same Advanced Pro-grade composite frame, the all-new Anthem Advanced Pro and Anthem X Advanced Pro allow more riders to experience the same FlexPoint Pro suspension platform and race-bred design that has carried Giant Factory Off-Road Team riders to breakthrough wins at XC World Championships and World Cup races 🏆

Get yours → https://brnw.ch/21x6eSv

RACE PROVEN. RARELY SEEN 👀Born from the same DNA as Alan Hatherly's 2025 XC World Championship-winning machine, the all-...
07/10/2026

RACE PROVEN. RARELY SEEN 👀

Born from the same DNA as Alan Hatherly's 2025 XC World Championship-winning machine, the all-new Anthem Advanced SL SE is a true limited edition. An exclusive colorway runs across the frame, fork and rear shock. It's also the first bike to feature the all-new CADEX Cycling Max XC WheelSystem, engineered for transmission stiffness, durability and lateral rigidity. Custom-colored SRAM MTB brake levers and calipers, normally reserved for SRAM-sponsored racers, complete the race-team look.

Learn more → https://brnw.ch/21x6dwk

Introducing three new additions to the World Cup-winning Anthem range 📢The all-new Anthem Advanced Pro, Anthem X Advance...
07/10/2026

Introducing three new additions to the World Cup-winning Anthem range 📢

The all-new Anthem Advanced Pro, Anthem X Advanced Pro, and limited-edition Anthem Advanced SL SE put race-winning XC performance within reach of more riders 🤝

See the full range → https://brnw.ch/21x6dvK

06/10/2026

Sacred Ground 🌋

After a successful 70.3 World Championships campaign, Gustav Iden and Kristian Blummenfelt now set their sights on the volcanic landscapes of the Queen Kaʻahumanu Highway for the 2026 IRONMAN World Championships in Kona.

Listen in as Gustav talks about his trusty Aero WheelSystem-equipped Giant Bicycles Trinity setup, and ICYMI, tune in to "Unrivaled", where both athletes dive into the balance between being training partners, rivals, and friends.

Watch on YouTube → https://brnw.ch/21x5CVR

🎥: Santara Studios

Repeating the stellar performance that earned him a maiden World Cup victory 12 months earlier, Luke Meier-Smith Athlete...
05/10/2026

Repeating the stellar performance that earned him a maiden World Cup victory 12 months earlier, Luke Meier-Smith Athlete again used the pedaling-intensive sections of the 2km machine-built course at Whiteface Mountain to his advantage, piloting his Glory Advanced race bike to a time of 3:08.28.

The victory was a perfect bookend for the Giant Factory Off-Road Team’s 2026 World Cup season, which began with Dario Lillo’s XCO World Cup victory in Mona Yongpyong, South Korea, in May.

Read the full season recap → https://brnw.ch/21x6bwI

DH 📸: Sven Martin Photo
XC 📸: Kike.Abelleira photography

The best days on the trail have a little bit of everything. And when you’re out there—on steep climbs, hard-charging des...
03/10/2026

The best days on the trail have a little bit of everything. And when you’re out there—on steep climbs, hard-charging descents, and constantly changing terrain—it’s not just about how much power you have. It’s how you can use it.

The all-new Trance Advanced E+ brings it all together. It combines full-power assistance with total control and real-world durability, so you can charge harder, carry more speed, and push new limits on challenging terrain.

Offered in four models, each sharing the same powertrain, Maestro suspension, and complete E+ System engineering. From the flagship build to the most accessible price point in the range.

See the full range → https://brnw.ch/21x68b4

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