The Fashion & Design Club London

27/06/2022

UK CONSUMER CONFIDENCE AT ALL TIME LOW

Due to the rising cost of living at looming recession, consumer confidence has been measured to be at a record low. Will it continue to decrease over the coming years?

UK consumer confidence fell to a record low in June as shoppers grappled with a stark new economic reality, figures from Gfk’s long-running series of reports show. Its confidence Index dipped one point to -41.

23/06/2022

DIOR'S DESIGNER CREATING WEARABLE COUTURE

Maria Grazia Chiuri talks about how she has transformed Dior's products, resulting in annual sales tripling to $7 billion since she arrived 8 years ago. Will this success continue for the iconic brand?

https://www.businessoffashion.com/articles/luxury/diors-maria-grazia-chiuri-a-fashion-hitmakers-method/

20/06/2022

STARTUP DELIVERY SERVICE WINS LVMH PRIZE

Toshi, a "wait and try" delivery service has won LVMH's innovation prize. But will this further the popularity of problematic 'pay later' delivery services?

London-based startup Toshi fits into LVMH’s strategy to elevate the online experience for luxury customers. LVMH’s Bernard Arnault was at the awards and said he is also warming up to the metaverse.

15/06/2022

MULBERRY TO RENT OUT BAGS IN PUSH FOR SUSTAINABILITY

Mulberry has partnered with Hurr to rent its world famous bags to customers for the first time. Will developing a circular approach to sales allow the classic brand to become more sustainable?

https://fashionunited.uk/news/fashion/mulberry-to-rent-its-bags-for-the-first-time-with-hurr/2022061563621

15/06/2022

KERING AIMING TO DOUBLE YSL SALES

Kering aims to double YSL sales to €5 Billion through geographic expansion into the U.S market. After almost doubling sales last year, will the iconic brand be able to succeed in meeting this ambitious target?

https://www.businessoffashion.com/articles/luxury/kering-aims-to-double-saint-laurent-sales-to-5-billion/

14/06/2022

NEW CLIMATE FUND COMBATS GREENWASHING

Fashion brands such as H&M that are notorious for partaking in greenwashing are paying into the Fashion Climate Fund which will provide directly to sustainability initiatives. Will this help reduce the CO2 emissions that the fashion industry contributes to so dramatically?

https://www.voguebusiness.com/sustainability/a-new-climate-fund-asks-fashion-to-pay-up-to-reduce-carbon-emissions

The Apparel Impact Institute’s $250 million Fashion Climate Fund is already backed by brands including H&M and Lululemon. More is needed to decarbonise the supply chain.

10/06/2022

BOTTEGA VENETA'S PUSH FOR SUSTAINABLE SHOPPING

Bottega Veneta has launched an initiative that allows customers to buy old-season products. Will this focus on timeless products combat the fashion industry's growing push for mass consumption?

https://www.vogue.co.uk/fashion/article/bottega-veneta-old-season-bags

10/06/2022

FASHION THE SECOND-WORSE POLLUTER ON THE PLANET

A recent report reveals only 7% of consumers think that fashion is the worst polluter on planet. How can high street and luxury brands alike improve sustainability and educate consumers on the effects of fast fashion?

https://uk.fashionnetwork.com/news/Consumers-wrongly-believe-fashion-causes-minimal-pollution-report,1413796.html

​It appears UK consumers mistakenly believe fashion is less damaging to the environment than aviation, shipping, food, and construction — which it isn’t. However, consumers are willing to pay more for eco clothing.

10/06/2022

GUCCI SALES TO GROW IN KERING'S STRATEGY

Kering plans to raise Gucci's prices and increase luxury products in upcoming collections. Will this help increase sales after the negative impact of China's COVID-19 lockdowns?

https://us.fashionnetwork.com/news/Kering-outlines-plans-to-grow-gucci-sales-to-15-billion-euros-in-mid-term,1413652.html

08/06/2022

MULBERRY'S PUSH FOR NET ZERO: DIGITAL IDs

Mulberry will digitally tag all of its handbags by 2025, the company announced, boosting their circular economy programme. Will the implementation of digital IDs assist the brand's aims to hit net zero by 2035?

https://us.fashionnetwork.com/news/Mulberry-adds-digital-ids-to-its-leather-goods-to-boost-circularity,1412881.html

08/06/2022

THE RISE OF THE VIRTUAL INFLUENCER

Luxury brands are creating their own virtual influencers to replace KOLs and traditional influencers in China. Will an allowance for greater interaction lead to better brand-consumer relationships?

https://jingdaily.com/virtual-influencer-dior-ayayi-mrbags/ #.Yp4h5x9vez0.linkedin

With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards.

08/06/2022

IS BURBERRY'S AR HANDBAG EXPERIENCE THE FUTURE?

Burberry has launched the opportunity for customers to virtually interact with their products, in the hopes of attracting a younger audience. Will they succeed in bringing the future or will this venture prove to be a waste of money?

https://www.voguebusiness.com/technology/burberry-bets-on-ar-to-boost-handbag-sales