29/07/2026
The 3-second rule.
When you’re driving, you don’t have time to read every word on a van.
In reality, you’ve got around three seconds to make an impression.
That’s why effective vehicle graphics aren’t about fitting on as much information as possible. They’re about helping people understand your business at a glance.
For this project with Mechanic Scotland, we focused on creating a clear visual hierarchy.
👀 First, your eye is drawn to MOBILE MECHANIC.
📍 Then, SCOTLAND tells you where they operate.
🔧 Finally, the supporting details—services, website and contact number—are there for anyone who has a little longer to look.
Every design choice has a purpose. When people can quickly understand who you are and what you do, they’re far more likely to remember your business.
A huge thank you to Mechanic Scotland for trusting us with their vehicle graphics. It was a pleasure bringing this project to life.
💬 We’d love to hear from you… What was the first thing you noticed when you looked at this van?