10/30/2026
The truth is making a sample is the often the easy part. Deciding whether it belongs in the lineup is much harder.
Before a design earns its place, I spend time living with it. I use it, abuse it, and pay attention to what works and what doesn’t.
Does it solve a real problem?
Is it practical enough for everyday life?
Do I keep reaching for it?
The answers to those questions shape every design decision I make. Sometimes that means making sure a bag opens wide enough that you can actually see what’s inside. Sometimes it means checking whether a small crossbody can fit comfortably however you want to wear it. Sometimes it’s as simple as realizing I keep reaching for the same bag day after day.
Most of my designs start because I couldn’t find exactly what I wanted for myself. The testing phase is where I figure out whether or not I actually solved that problem. Because at the end of the day, I don’t want to make things that simply look nice. I want to make products that people genuinely enjoy using.
What’s the first thing you look for in an everyday bag?